It\u2019s not a simple process \u2013 she normally recommends 13 weeks to help fully distill and craft a brand\u2019s message that resonates with their brand archetype. Continue reading to find out how a quiz marketing funnel helped Francien to prequalify her leads with Riddle’s quiz maker<\/a>.<\/p>\n\n\n\n The challenge for Francien? Distilling all this knowledge and passion into an insightful, yet low-touch format \u2013 to get entrepreneurs interested to follow up with a 1:1 coffee or Skype call.<\/p>\n\n\n\n That\u2019s where Riddle\u2019s personality quiz<\/a> comes in. Using a points-based system, our personality quiz gives you the ability to assign results based on how the users answer.<\/p>\n\n\n\n Rather than a quiz with right\/wrong answers \u2013 personality tests are a bit like Sigmund Freud via smartphone. Each user answer questions \u2013 then receive a matching result type, based on the weighting of points the creator assigns per choice.<\/p>\n\n\n\n Online personality tests can range from the silly to the serious \u2013 and each audience has their own attention span. Francien has a key advantage \u2013 she is not trying to engage a casual audience. Instead, she\u2019s targeting passionate entrepreneurs \u2013 committed to exploring any tool that will allow them to develop their companies. Online personality quizzes work well<\/a> for this \u2013 people click and engage with your quiz in order to learn something valuable. A well-timed lead generation form before they receive their results will get up to 35-45% opt-ins, so Francien receives their name, email, and quiz responses. Francien\u2019s Native Branding Test exudes professionalism. Embedded on an attractive landing page, Francien also chose to hide the \u2018start page\u2019 to display question 1 to all visitors. She knows entrepreneurs are busy, busy people. The goal? Get them clicking (and thinking). Now \u2013 in terms of length, instead of a handful of questions, Francien is confident that her audience is willing to commit to a longer, more thoughtful experience. Francien van Eersel was also clever in her use of in-quiz images. But Francien chose a different strategy \u2013 instead opting for a minimalist, text-focused approach over the 18 questions. She keeps the pace of the quiz moving \u2013 varying the number of options (from 2-12), then adds a burst of visual interest with images every 4-5 questions. Elegantly simple \u2013 and the overall quiz experience is fast-paced as a result.<\/p>\n\n\n\n Normally \u2013 60% is an excellent quiz completion rate. Francien is doing much, much better, with her combination of a well-crafted professional personality test delivered to a hyper-focused target audience.<\/p>\n\n\n\n Francien is passionate about showing entrepreneurs that the best brands are aligned with their founders \u2013 reflecting their own dreams, ambitions, and personalities. Our takeaway from her Native Brand Test? Building a quiz marketing funnel to pre-qualify customers with Riddle is easy. Learn how to use the Riddle quiz maker<\/a> to generate high-quality leads to start your funnel.<\/p>\n\n\n\nWhy Francien\u2019s \u2018Native Branding Test\u2019<\/a> works<\/h2>\n\n\n\n
For most \u2018casual\u2019 tests targeting a wide audience, we recommend: 6-8 questions<\/strong> each with 3-4 answer<\/strong> options.
This meets our \u2018three minute rule\u2019 \u2013 perfect when people are looking for a quick escape during a commercial break or waiting for the bus.<\/p>\n\n\n\nWhy Francien van Eersel could break the rules (and win)<\/h2>\n\n\n\n
Using Facebook or LinkedIn ads, as well as word of mouth through her wide-ranging network, Francien is using her \u2018Native Branding Test\u2019 as a \u2018top of funnel\u2019 experience.<\/p>\n\n\n\n
This rich data provides the perfect material when she contacts them to arrange a follow up conversation. And all her leads are seamlessly sent to Francien\u2019s email marketing software for automatic follow-up messaging.
This is the form she uses to collect the quiz takers’ personal data:<\/p>\n\n\n\n![\"Riddle](\"https:\/\/www.riddle.com\/blog\/wp-content\/uploads\/2023\/09\/brand-archetype.webp\")
<\/figure>\n\n\n\nPersonality quiz structure<\/h2>\n\n\n\n
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The personality test features 18 questions \u2013 with up to 12 answer options each.
Complicated? Sure \u2013 but that also gives it extra credibility. The page visitor can be confident that if they invest the time taking the entire test, they will be rewarded with some valuable insights.
Francien\u2019s core audience of business leaders is far more likely to complete this highly-targered quiz around their core interests than something crafted for a wider audience.<\/p>\n\n\n\nStrategic use of images in quiz marketing<\/h2>\n\n\n\n
Riddle\u2019s online quiz maker features nine ways to search and add images, GIFs, audio, and video clips<\/a> \u2013 from Giphy to Pexels and YouTube. With so many options available, it can be tempting to add images whenever possible.<\/p>\n\n\n\nSummary: prequalifying leads with a personality quiz<\/h2>\n\n\n\n
She\u2019s designed an entire philosophy around 12 brand archetypes \u2013 then helping each entrepreneur align their entire branding and marketing communication strategy accordingly. It\u2019s a very insightful process \u2013 Francien normally recommends 13 weeks to fully distill and craft a brand\u2019s message that resonates with their brand archetype.<\/p>\n\n\n\n
An explorer team (that’s what we scored in her test!) should stay on-brand, and make sure each new Riddle quiz type or feature offers its customers a true experience or a new perspective. Compare this with the hero archetype who\u2019s concerned about gaining skills, a sage who wants to enhance knowledge, and so on.<\/p>\n\n\n\nUse Riddle to build your quiz marketing funnel<\/h2>\n\n\n\n