{"id":6598,"date":"2026-01-29T09:04:01","date_gmt":"2026-01-29T09:04:01","guid":{"rendered":"https:\/\/www.riddle.com\/blog\/?p=6598"},"modified":"2026-03-16T15:36:02","modified_gmt":"2026-03-16T15:36:02","slug":"riddle-acquires-convert","status":"publish","type":"post","link":"https:\/\/www.riddle.com\/blog\/news-reviews\/riddle-acquires-convert\/","title":{"rendered":"Riddle Acquires Convert"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Riddle Acquires Convert: Contentbird Convert Becomes&nbsp;Convert by Riddle<\/h2>\n\n\n\n<p>Riddle, Europe\u2019s market leader for interactive quiz formats used by publishers and media companies, has acquired <strong>Convert<\/strong>, Contentbird\u2019s established solution for prediction games and advent calendars in the German-speaking market. With this acquisition, two proven engagement solutions for interactive content come together, both of which have been delivering digital formats for media companies, publishers, and brands for many years.<\/p>\n\n\n\n<p>Building on its leading position in interactive content for the media sector, <strong>Riddle<\/strong> is expanding its portfolio with <strong>Convert by Riddle<\/strong> to better serve brands, agencies, and the employer branding market.<\/p>\n\n\n\n<p><strong>Contentbird<\/strong> will increasingly focus on its core business: content operations software, providing intelligent tools, processes, and AI assistants for marketing teams.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Focus on Proven Interactive Formats<\/h2>\n\n\n\n<p>The key objective of the acquisition is the long-term development of established interactive formats such as <strong>prediction games, advent calendars,<\/strong> and <strong>prize draws<\/strong>, and their migration to a stable, scalable technical foundation.<\/p>\n\n\n\n<p>Customers will benefit from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Riddle\u2019s technological scale and reach<\/li>\n\n\n\n<li>the combined industry expertise of both companies<\/li>\n\n\n\n<li>Convert\u2019s deep specialization in interactive campaign formats<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Convert by Riddle: Independent and Specialized<\/h2>\n\n\n\n<p><strong>Contentbird Convert becomes Convert by Riddle.<\/strong><\/p>\n\n\n\n<p>Under this name, Convert will continue as a standalone offering, maintaining its focus on prediction games, advent calendars, and seasonal campaign formats.<\/p>\n\n\n\n<p>The platform is designed for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>brands and agencies<\/li>\n\n\n\n<li>HR and employer branding decision-makers<\/li>\n\n\n\n<li>publishers and media companies across the German-speaking market<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Statements on the Acquisition<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWith Convert by Riddle, we are bringing together two solutions that are a perfect conceptual fit,\u201d<\/em> says <strong>Boris Pfeiffer<\/strong>, Founder and CEO of Riddle.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cRiddle stands for scalable quiz and interaction solutions, while Convert represents long-established prediction game and campaign formats. Together, we are building a future-proof platform for interactive content that enables a wide range of stakeholders to make digital content interactive without major risk or lengthy IT processes \u2013 and to boost engagement even on short timelines.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Nicolai Kuban<\/strong>, Founder of <a href=\"http:\/\/contentbird.io\" target=\"_blank\" rel=\"noopener\">Contentbird.io<\/a>, explains the strategic decision to focus on content operations software:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cConvert and Riddle are a great match. Our goal at Contentbird is to equip marketing teams with a powerful, AI-driven Content Operations platform that helps them stand out online and create better content faster, distributing it across multiple channels. By bringing strategy, processes, teams, and artificial intelligence together on one central platform, we are sustainably transforming digital content work.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits for Existing Customers<\/h2>\n\n\n\n<p>Existing Convert customers can continue using their formats as usual and will gradually benefit from technical improvements, increased stability, and expanded development opportunities. <strong>Convert by Riddle<\/strong> opens the door to new campaign formats and closer integration with the broader Riddle ecosystem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Convert by Riddle<\/h2>\n\n\n\n<p><strong>Convert by Riddle<\/strong> is a specialized solution for prediction games, advent calendars, seasonal campaign formats, and prize draws. The platform serves brands, publishers, and media companies across the German-speaking market and builds on Convert\u2019s years of experience- now enhanced by Riddle\u2019s scalable technological foundation <a href=\"https:\/\/www.riddle.com\/blog\/whitepaper\/score-predictor-whitepaper-daily-returns-not-day-1-spikes\/\">(read white paper)<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Riddle<\/h2>\n\n\n\n<p><strong>Riddle (<\/strong><a href=\"http:\/\/www.riddle.com\"><strong>www.riddle.com<\/strong><\/a><strong>)<\/strong> is dedicated to helping companies use online data to better understand their audiences. The platform offers innovative, interactive tools for creating quizzes, personality tests, mini-games, polls, and more, all designed to be seamlessly embedded into websites.<\/p>\n\n\n\n<p>Riddle\u2019s interactive formats increase engagement while enabling differentiated data collection. With integrated lead-generation forms, Riddle can combine quiz answers and results with user-provided information to support richer customer profiles and more targeted follow-up.<\/p>\n\n\n\n<p>Riddle meets high data protection standards, is fully <strong>GDPR-compliant<\/strong>, and is <strong>ISO 27001 certified<\/strong>. Its mission is to help website operators understand who their users are while delivering an enjoyable digital experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Press Contact for Riddle Technologies<\/h2>\n\n\n\n<p><strong>Cookie Communications GmbH<\/strong><\/p>\n\n\n\n<p>Kathrin M\u00fcller<\/p>\n\n\n\n<p>T: +49 (0) 40 286 686 117<\/p>\n\n\n\n<p>E: <a href=\"mailto:kathrin.mueller@cookiecomms.com\">kathrin.mueller@cookiecomms.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Riddle Acquires Convert: Contentbird Convert Becomes&nbsp;Convert by Riddle Riddle, Europe\u2019s market leader for interactive quiz formats used by publishers and media companies, has acquired Convert, Contentbird\u2019s established solution for prediction games and advent calendars in the German-speaking market. With this acquisition, two proven engagement solutions [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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