Full service digital sports agency Sotic<\/a> has used interactive quizzes in order to help their clients reach new fans and website users in a cost efficient way.<\/p>\n\n\n\n Sotic works with some of the top sports brands in the world. Premiership Rugby, The Guinness Six Nations, and the Tour of Britain Cycling turn to Sotic when fan engagement is a top priority.<\/p>\n\n\n\n \u201cWe\u2019re big fans. Easy to create and extensively customizable \u2013 our clients have seen a big lift in engagement and email collection.\u201d<\/p>\n\u2013 Jonathan McConnell, Head of Digital Operations<\/strong><\/cite><\/blockquote>\n\n\n\n In the modern world, we are surrounded by advertising. We see ads everywhere: While we read the morning paper, on the drive to work, as we search the web, when we watch TV before we go to sleep, etc…<\/p>\n\n\n\n This cycle is rinsed and repeated every day. All in all, it\u2019s estimated that each person sees up to 5,000 ads every day.<\/p>\n\n\n\n For consumers, this has resulted in the rise of ad blockers \u2013 and a growing mistrust of advertising in general. In fact, marketers are estimated to lose more than $40 billion each year<\/a> due to ignored ads.<\/p>\n\n\n\n For marketers, this saturated market means it\u2019s harder than ever to get your message out. <\/p>\n\n\n\n Most marketers tend to go for the most complicated option, attempting to outsmart the competition with hordes of data. The downside? These can often be pricey and time-consuming. That\u2019s where quizzes come in.<\/p>\n\n\n\n For Sotic, their sporting clients were impressed with the speed and flexibility of the quiz making platform. The intuitive interface meant that every team member could rapidly create, edit, and embed their own content \u2013 no coding required. <\/p>\n\n\n\n \u201cPreviously quizzes need to be created as one-off custom projects \u2013 requiring a specialist agency. Bringing high quality interactive content in-house has resulted in more fan engagement at a significant cost savings \u2013 a definite win\/win.\u201d<\/p>\n<\/blockquote>\n\n\n\n In order to reduce costs and maximise value for their clients, Sotic turned to Riddle’s quiz maker<\/a>. Quizzes are a natural combination for competitions with built-in lead generation<\/a>.<\/p>\n\n\n\n Sotic enabled their clients to offer a competition through a quizzing and polling module. The results? More fan engagement with increased time and cost efficiencies. <\/p>\n\n\n\n Why are quizzes so popular? Why are people more likely to share quiz results than any other type of online content? The reason is rooted deep in human psychology.<\/p>\n\n\n\n\n
The agency challenge<\/h2>\n\n\n\n
Allowing for easy in-house agency solutions<\/h2>\n\n\n\n
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Social channels and virality<\/h2>\n\n\n\n