{"id":5560,"date":"2025-09-02T15:26:33","date_gmt":"2025-09-02T15:26:33","guid":{"rendered":"https:\/\/www.riddle.com\/blog\/?p=5560"},"modified":"2026-03-10T13:25:09","modified_gmt":"2026-03-10T13:25:09","slug":"club-med-travel-industry-case-study","status":"publish","type":"post","link":"https:\/\/www.riddle.com\/blog\/case-studies\/club-med-travel-industry-case-study\/","title":{"rendered":"Club Med: Travel Industry – Case Study"},"content":{"rendered":"\n

Club Med turns quiz engagement into bookings with Riddle<\/strong><\/h1>\n\n\n\n

Challenge: Launching a new resort with a splash<\/strong><\/h2>\n\n\n\n

When Club Med set out to launch a new premium resort, the goal wasn\u2019t just visibility – it was participation. In a competitive travel market, they wanted something that would generate buzz, drive repeat engagement<\/strong>, and collect quality leads<\/strong> without feeling like a typical promotion.<\/p>\n\n\n\n

\n

\u201cWe didn\u2019t want a flash-in-the-pan contest,\u201d said Sarah Meenan, Communications Manager for Club Med Pacific Markets. \u201cWe wanted something that built anticipation and made people feel part of the journey.\u201d<\/p>\n<\/blockquote>\n\n\n\n

\n\n\n\n

Solution: a four-week, eight-quiz adventure<\/strong><\/h2>\n\n\n\n

Club Med turned to Riddle quiz maker<\/a> to power a four-week contest built around eight interactive quizzes<\/strong>. Each quiz explored a new element of the resort – cuisine, activities, culture – while letting fans earn points and rise up a leaderboard.<\/p>\n\n\n\n

\ud83d\udca1 Fresh content twice weekly<\/strong> kept their audience returning
\ud83d\udca1 Game mechanics + leaderboards + storytelling<\/strong> boosted stickiness
\ud83d\udca1 Smart lead forms<\/strong> captured zero-party data at the moment of peak engagement<\/p>\n\n\n\n

\n

\u201cWith Riddle, we created a quiz campaign that felt light and fun, but it worked hard behind the scenes to grow our audience,\u201d Meenan noted.<\/p>\n<\/blockquote>\n\n\n\n

\n\n\n\n

Results: repeat engagement and conversion – at scale<\/strong><\/h2>\n\n\n\n
\"Club<\/figure>\n\n\n\n

\ud83d\udcc8 25% of page visitors started the first quiz<\/strong>, showing strong curiosity
\ud83d\udcc8 72% finish rate<\/strong> \u2013 Club Med’s audience stuck with the quizzes all the way through
\ud83d\udcc8 83% of quiz takers opted in<\/strong> to receive future content – nearly triple the quiz average of 29.8%<\/strong> (Riddle 2024 Quiz Marketing Report<\/a>)
\ud83d\udcc8 Total fan dwell time: over 24,000 minutes<\/strong> – a huge brand time win<\/p>\n\n\n\n

\n

\u201cFans loved it. The format, the pacing, the leaderboard – all of it kept people coming back,\u201d Meenan shared. \u201cIt gave us multiple moments to activate and re-engage.\u201d<\/p>\n<\/blockquote>\n\n\n\n

\n\n\n\n

Why Club Med chose Riddle<\/strong><\/h2>\n\n\n\n

With Riddle\u2019s Enterprise features, Club Med unlocked:<\/p>\n\n\n\n

\u2705 End-to-end branding:<\/strong> Every screen matched Club Med\u2019s premium visual identity.<\/p>\n\n\n\n

\u2705 Personalized leaderboards:<\/strong> Players were motivated to stay engaged across all eight quizzes.<\/p>\n\n\n\n

\u2705 Progressive disclosure:<\/strong> Each quiz unveiled more about the resort, building anticipation.<\/p>\n\n\n\n

\u2705 Integrated lead forms:<\/strong> Seamlessly collected at the point of entry, participant data was automatically synchronized into Club Med’s CRM workflows.<\/p>\n\n\n\n

\u2705 Robust reporting:<\/strong> Detailed insights into player behavior and retention patterns help you optimize content and drive smarter campaign decisions.<\/p>\n\n\n\n

The result? A campaign that didn\u2019t just capture leads – it built anticipation, loyalty, and excitement around Club Med\u2019s latest destination.<\/p>\n\n\n\n

\n

\u201cRiddle delivered the engagement and the data we hoped for – and so much more,\u201d Meenan concluded. \u201cWe\u2019ll absolutely be using this approach again.\u201d<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Club Med used Riddle to turn a resort launch into a four-week quiz campaign, achieving a 72% completion rate, an 83% lead opt-in rate – nearly triple the platform average – and over 24,000 minutes of total fan dwell time.<\/p>\n","protected":false},"author":3,"featured_media":5562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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