What is interactive content?<\/strong><\/h3>\n\n\n\nIn a nutshell, interactive content is any online mechanism asking the audience to participate directly. Most content you find online will be static \u2013 where visitors will passively read it and then move on.<\/p>\n\n\n\n
By contrast, interactive content turns passive readers into active participants \u2013 by asking them to vote, take an online quiz, answer a survey, and more.<\/p>\n\n\n\n
The three (interactive content) stages of an election cycle <\/h2>\n\n\n\n
When using interactive content for election coverage, timing is everything. Let’s break it down into three stages: before, during, and after the election.<\/p>\n\n\n\n
\n- Before<\/strong> election day<\/strong>: <\/strong>Ramp up the excitement by rolling out quizzes and polls that gauge audience predictions and preferences. It’s all about building anticipation and getting folks talking about the upcoming showdown. <\/li>\n\n\n\n
- During<\/strong> the voting<\/strong>:<\/strong> Hold your audience\u2019s attention with real-time updates and shorter, \u2018quick hit\u2019 content like polls (\u201cWho\u2019s going to win tonight?\u201d) or predictors (\u201cHow many electoral collect votes will the winner receive?\u201d). Let people be political armchair analysts and make their own predictions \u2013 it’s like hosting a virtual election night party! <\/li>\n\n\n\n
- After<\/strong> the election<\/strong>:<\/strong> Once the dust settles, you can keep the conversation alive with post-election polls (\u201cHow well do you think the winner will do in office?\u201d) and quizzes that dive deep into the elected Head of State\u2019s policy positions and goals for their term in office.<\/li>\n<\/ul>\n\n\n\n
Using this three-stage approach, you can use interactive content to keep your audience engaged from start to finish of any election.<\/p>\n\n\n\n
(1) Before the election: build anticipation and engage.<\/h2>\n\n\n\n
As an election draws near, ramping up excitement and anticipation is essential. You can roll out quizzes and polls that intrigue, educate, and inspire your audience.<\/p>\n\n\n\n
Our team of quiz experts created this list of interactive content concepts to help you get started. Don\u2019t use these titles as is. Consider them a starting point for best results \u2013 you should customize each idea to make it your own.<\/p>\n\n\n\n
Online quizzes<\/h3>\n\n\n\n
You should ask 6-8 questions to test your audience\u2019s knowledge<\/a>, each with right or wrong answers.<\/p>\n\n\n\n\n- “Election IQ test: How well do you know Party A and Party B?”<\/li>\n\n\n\n
- “Presidential pop quiz: The ultimate election trivia challenge”<\/li>\n\n\n\n
- “Election Facts or Fiction: Can you spot the lies?”<\/li>\n\n\n\n
- “Election Essentials: How well do you know the process?\u201d<\/li>\n<\/ul>\n\n\n\n
Example: build quizzes to spread the messages of your candidates<\/h4>\n\n\n\n
We have created a sample quiz with a fictitious candidate who specializes in environmental issues.<\/p>\n\n\n\n
Depending on the answer, the quiz takers are shown a different video message containing a statement on the relevant topic. In this way, arguments can be presented that are fact-based and convincing and prove the authenticity of climate change, for example.<\/p>\n\n\n\n