{"id":1199,"date":"2022-12-13T12:44:47","date_gmt":"2022-12-13T12:44:47","guid":{"rendered":"https:\/\/www.riddle.com\/blog\/?p=1199"},"modified":"2026-01-29T08:08:01","modified_gmt":"2026-01-29T08:08:01","slug":"the-ultimate-guide-to-creating-an-online-quiz-with-riddle","status":"publish","type":"post","link":"https:\/\/www.riddle.com\/blog\/use-cases\/engagement\/the-ultimate-guide-to-creating-an-online-quiz-with-riddle\/","title":{"rendered":"Ultimate guide to creating an online quiz with Riddle"},"content":{"rendered":"\n<p>Writing an online quiz is as much as art as science. They\u2019re taking over the internet \u2013 for one simple reason. Quizzes feed into our need to see how we compare with other people \u2013 especially about a subject that interests us. That means an online quiz can be incredibly powerful for audience engagement, as well as lead generation and data collection.<\/p>\n\n\n\n<p>But creating an effective online quiz is more than just coming up with a series of questions.<\/p>\n\n\n\n<p>You need to craft a compelling title and the right types of questions \u2013 plus <a href=\"https:\/\/www.riddle.com\/blog\/marketing-strategy\/content-marketing\/how-to-find-free-images-that-turn-your-content-into-online-masterpieces\/\" data-type=\"post\" data-id=\"981\" target=\"_blank\" rel=\"noreferrer noopener\">use the most effective quiz images <\/a>\u2013 to keep your audience engaged and entertained. Let\u2019s dive in \u2013 and talk about each step of the online quiz process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-use-riddle-for-your-online-quiz\">Why use Riddle for your online quiz?<\/h2>\n\n\n\n<p>Our online <a href=\"https:\/\/www.riddle.com\/quiz-maker\">quiz maker<\/a> has been around since 2014 \u2013 we\u2019re used by both big brands (such as the BBC, Red Bull, and CNN) as well as thousands of small businesses (like fast-growing The Hair Fuel).<\/p>\n\n\n\n<p>And privacy is absolutely our key priority. We\u2019re <a href=\"https:\/\/www.riddle.com\/blog\/why-should-i-use-riddle\/gdpr-compliant\/riddle-quizmaker-is-fully-gdpr-compliant\/\" data-type=\"post\" data-id=\"919\" target=\"_blank\" rel=\"noreferrer noopener\">fully GDPR and CCPA-compliant<\/a> \u2013 we never place ads, trackers, or scripts to your quizzes.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>It\u2019s fun (and easy) \u2013 no coding required<\/li>\n\n\n\n<li>Up to 75% of your users will complete your quiz \u2013 spending up to five minutes longer on your site.<\/li>\n\n\n\n<li>Quizzes are brilliant for collecting emails and building your marketing list (35-45% of your quiz takers will opt-in).<\/li>\n\n\n\n<li>Grow your audience \u2013 quizzes get up to 217% more shares on social media compared to static articles, with all that traffic coming back to your site!<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-a-custom-quiz-with-riddle\">How to create a custom quiz with Riddle<\/h2>\n\n\n\n<p>Sign up for your <a href=\"https:\/\/www.riddle.com\/creator\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">free 28<\/a><a href=\"http:\/\/riddle.com\/creator\/signup\" target=\"_blank\" rel=\"noreferrer noopener\"> day trial of Riddle<\/a> \u2013 all features unlocked, and no credit card required.<\/p>\n\n\n\n<p>Go to &#8220;CREATE&#8221; and select &#8220;Quiz&#8221;. And then you&#8217;re ready to go! Now follow these steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the cover block, <a href=\"https:\/\/www.riddle.com\/blog\/marketing-strategy\/quiz-marketing\/143-proven-quiz-titles-your-audience-will-love\/\" data-type=\"post\" data-id=\"371\" target=\"_blank\" rel=\"noreferrer noopener\">choose a compelling title<\/a>, write a short description. (and add an image ideally)\n<ul class=\"wp-block-list\">\n<li>Pick a compelling main\/title image \u2013 you can use our image options (Pexels, Google, Instagram), GIFs, videos or upload your own.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Watch our <a href=\"https:\/\/www.riddle.com\/docs\/creators\/video-introduction-to-riddles-quiz-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">video \u2018getting started\u2019 guide<\/a> \u2013 all our tips and best practices, in under five minutes.<\/p>\n\n\n\n<p>And if you don&#8217;t know which Riddle type you should create, check out our <a href=\"https:\/\/www.riddle.com\/blog\/customer-engagement\/engaging-content\/viral-content-should-you-create-a-quiz-list-or-poll\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide on viral content creation with Riddle<\/a>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-online-quiz-questions-work-best\">What online quiz questions work best?<\/h2>\n\n\n\n<p>Now \u2013 the best part and most important part of creating your Riddle quiz \u2013 writing your quiz questions!<\/p>\n\n\n\n<p>Quizzes have answers with a clear \u2018right\u2019 or \u2018wrong\u2019 answer. About 6-8 questions is the sweet spot \u2013 after that you\u2019ll see a drop-off in completion rates.<br>Your questions (and answers) can be all text, or you can add images. (We recommend adding images \u2013 on average, people are 72.7% more likely to finish your quiz.) <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-give-each-user-a-result-type\">Give each user a result type<\/h2>\n\n\n\n<p>Finishing a quiz \u2013 and merely finding out how many questions you get right is booooring! An online quiz goes viral because users learn something about themselves \u2013 and want to share with their friends.<\/p>\n\n\n\n<p>Riddle lets you go beyond numbers \u2013 by adding a personal result type for each score. A funny (or even slightly snarky) description is far more likely to be shared.<\/p>\n\n\n\n<p>Top tip: Don\u2019t spend all your creativity on the questions. Spend at least as much time on each result type.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.riddle.com\/blog\/wp-content\/uploads\/2022\/12\/quiz-secret-4.webp\" alt=\"Quiz Secret #4: The 50\/50 rule\" class=\"wp-image-1091\"\/><\/figure>\n\n\n\n<p>Imagine you created a cooking quiz \u2013 your answer types could be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2018You\u2019re such a bad cook you could burn water!\u2019<\/li>\n\n\n\n<li>\u2018You\u2019re good at cooking but you tend to just cook what you know\u2019<\/li>\n\n\n\n<li>\u2018You have flashes of brilliance in the kitchen\u2019<\/li>\n\n\n\n<li>\u2018You are a true master chef!\u2019<\/li>\n<\/ul>\n\n\n\n<p>Add a few words describing their performance \u2013 or in this case skills (or lack) in the kitchen.<\/p>\n\n\n\n<p>Remember that the idea is to ensure the user likes their result \u2013 and won\u2019t be embarrassed to share with their friends. It\u2019s okay to be a little sassy on the lowest result \u2013 the user knows they\u2019ve got to be pretty bad to get this result!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-add-a-quiz-timer\">Add a quiz timer<\/h2>\n\n\n\n<p>Using a quiz timer will add a whole new dynamic to your online quiz. Seeing that progress bar march down question by question gets the pulse pounding \u2013 and boosts completion rates. (It also prevents folks from turning to trusty Google to find the answers.)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set a quiz time limit \u2013 give your users X seconds to finish the whole online quiz.<\/li>\n\n\n\n<li>Add question limits \u2013 you can also choose to set a timer for each question, such as \u201910 seconds to answer each question\u2019.<\/li>\n\n\n\n<li>Individual quiz question times \u2013 want to get a little tricky? Start easy and go hard with different timers for each question. Question #1 might have 15 seconds, #2 13 seconds, and so on. Subtle yet effective way to ramp up the challenge.<\/li>\n<\/ul>\n\n\n\n<p>With Riddle\u2019s online quiz maker, you can quickly add your own timers \u2013 and mix\/match these formats in a single quiz. Timers are also brilliant for running quiz contests \u2013 especially combined with a lead generation form.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-online-quiz-use-cases\">Online quiz use cases<\/h2>\n\n\n\n<p>We\u2019re often asked for quiz ideas \u2013 across a range of subjects. That\u2019s part of the beauty of using an online quiz for your site \u2013 people love being challenged to show how much they know\u2026 it doesn\u2019t really matter the topic.<\/p>\n\n\n\n<p>Here are some use cases \u2013 to help inspire you to make your own quiz. And if that is not enough, get inspiration from <a href=\"https:\/\/www.riddle.com\/blog\/category\/why-should-i-use-riddle\/marketing-case-studies\/showcase\/\" target=\"_blank\" rel=\"noreferrer noopener\">our favorite examples in our showcase<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trivia quizzes <\/h3>\n\n\n\n<p>These are the online equivalent to the pub quiz. Simply create an assortment of quiz questions, across a range of subjects. If you\u2019re stumped, you can use our quiz generator \u2013 to auto-generate a quiz for you from 10,000 free questions covering popular subjects like entertainment, sports, science, and history.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Audio quiz<\/h3>\n\n\n\n<p>A<a href=\"https:\/\/www.riddle.com\/docs\/creators\/using-audio-files-with-riddle\/\" target=\"_blank\" rel=\"noreferrer noopener\">dding MP3 audio clips<\/a> turns any quiz into an audio quiz. Perfect for language teachers, or just a novel way to test people knowledge (like <a href=\"https:\/\/www.bbc.co.uk\/archive\/quiz-name-that-bbc-sound-effect\/z4qmmfr\" target=\"_blank\" rel=\"noreferrer noopener\">this BBC sound effects quiz<\/a>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fun quizzes <\/h3>\n\n\n\n<p>Your online quiz doesn\u2019t have to be serious. You can make light-hearted and fun quizzes \u2013 like a \u201cCan you pass this ultimate Friends trivia quiz?\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Map quiz <\/h3>\n\n\n\n<p>Dust off your inner geek, and challenge your audience around their geography smarts. We loved how the BBC does this \u2013 you can try their \u2018<a href=\"https:\/\/www.bbc.co.uk\/bitesize\/articles\/z3ppm39\" target=\"_blank\" rel=\"noreferrer noopener\">Mind-blowing map quiz<\/a>\u2019 \u2013 or the \u2018Map Master\u2019 quiz for their children\u2019s audience (powered by <a href=\"https:\/\/www.riddle.com\/docs\/creators\/tap-find-quiz\/\" target=\"_blank\" rel=\"noreferrer noopener\">our Tap &amp; Find module<\/a>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Entertainment or celebrity quizzes <\/h3>\n\n\n\n<p>Another rich vein for online quizzes, you can easily ask questions around any TV show or movie (like this<a href=\"https:\/\/www.radiotimes.com\/tv\/drama\/which-bridgerton-character-are-you-quiz-exclusive\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Radio Times online quiz about Bridgerton<\/a>), or famous folks in the news.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">History quizzes<\/h3>\n\n\n\n<p>Chock full of fascinating stories, people, and dates, history quizzes are always popular \u2013 check out History Extra\u2019s \u2018<a href=\"https:\/\/www.historyextra.com\/period\/20th-century\/prohibition-quiz-history-test-knowledge-alcohol-ban\/\" target=\"_blank\" rel=\"noreferrer noopener\">How much do you know about the US ban on booze?<\/a>\u2019 (and cheers!)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Art quizzes<\/h3>\n\n\n\n<p>The Tate loves making art accessible. We loved their \u2018<a href=\"https:\/\/www.tate.org.uk\/kids\/games-quizzes\/quiz-turner-turnip-or-turtle\" target=\"_blank\" rel=\"noreferrer noopener\">Turner, Turnip, or Turtle?\u2019 online quiz<\/a> \u2013 one of the more creative quizzes we\u2019ve seen, it\u2019s a quirky original take on typical trivia quizzes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Science quiz<\/h3>\n\n\n\n<p>The Science and Industry museum did the same thing with the last frontier, in their fun \u2018<a href=\"https:\/\/blog.scienceandindustrymuseum.org.uk\/soyuz-quiz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Try our quiz about space, man<\/a>\u2019 quiz. (Spot the pun?)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Emoji quizzes<\/h3>\n\n\n\n<p>One of our favorite quizzes, we loved how Agatha Christie challenged their mystery-loving fans with this very clever \u2013 and very difficult \u2013 \u2018<a data-type=\"URL\" data-id=\"https:\/\/www.agathachristie.com\/news\/2020\/agatha-christie-stories-in-emojis-a-quiz\" href=\"https:\/\/www.agathachristie.com\/news\/2020\/agatha-christie-stories-in-emojis-a-quiz\" target=\"_blank\" rel=\"noreferrer noopener\">Agatha Christie stories in emojis\u2019 quiz.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-lead-generation-and-special-offers\">Lead generation and special offers<\/h2>\n\n\n\n<p>Audience engagement is one thing \u2013 but an online quiz is also highly effective around lead generation and collecting emails.<\/p>\n\n\n\n<p>We designed Riddle\u2019s online quiz maker so you can easily <a rel=\"noreferrer noopener\" href=\"https:\/\/www.riddle.com\/blog\/lead-generation\/lead-generation-with-riddle-quizmaker\/\" data-type=\"post\" data-id=\"1191\" target=\"_blank\">collect users\u2019 emails in your online quiz.<\/a> The way it works:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>You add a lead gen form in the \u2018collect emails\u2019 step of the creation process.\n<ul class=\"wp-block-list\">\n<li>The form can be mandatory or optional.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Each user sees the form after their last question and before the results.\n<ul class=\"wp-block-list\">\n<li>Why there? Our research shows this is the best location for engagement \u2013 after answering 6-10 questions, quiz takers are emotionally invested to seeing their results.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>All your quiz leads (and their quiz\/poll responses) can be automatically sent to ActiveCampaign, Mailchimp, or any marketing software you use \u2013 so you can automatically follow up with email messages or special offers around their quiz results.<\/li>\n\n\n\n<li>You can also send them to Google Sheets \u2013 or download as a XLS\/CSV file.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-next\">What next?<\/h2>\n\n\n\n<p>After you have created your quiz and fine-tuned it, make sure to give users the ability to share the quiz (via Twitter, Facebook or even <a href=\"https:\/\/www.riddle.com\/blog\/customer-engagement\/engaging-content\/make-a-quiz\/create-your-own-whatsapp-quiz-in-5-minutes\/\" target=\"_blank\" rel=\"noreferrer noopener\">WhatsApp<\/a>). That&#8217;s the way to create highly viral content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-about-creating-a-personality-quiz\">What about creating a personality quiz?<\/h2>\n\n\n\n<p>Creating an online quiz is one thing \u2013 what about tips for personality quizzes? Check out our <a href=\"https:\/\/www.riddle.com\/blog\/customer-engagement\/engaging-content\/make-a-personality-quiz\/use-personality-quizzes-to-engage-your-fans\/\" data-type=\"post\" data-id=\"947\">blog post chock full of ideas and best practices<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-any-questions-ask-us\">Any questions? Ask us!<\/h2>\n\n\n\n<p>Have a question about writing an online quiz or quiz marketing in general? <\/p>\n\n\n\n<p>Let us know via support chat or at <a href=\"mailto:hello@riddle.com\">hello@riddle.com<\/a> \u2013 we read and respond to every message!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 is-style-fill\"><a class=\"wp-block-button__link has-small-font-size has-text-align-center has-custom-font-size wp-element-button\" href=\"https:\/\/www.riddle.com\/creator\/signup?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=bloglink\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up to Riddle now!<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Writing an online quiz is as much as art as science. They\u2019re taking over the internet \u2013 for one simple reason. Quizzes feed into our need to see how we compare with other people \u2013 especially about a subject that interests us. That means an [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1200,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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ago"},"absolute_dates":{"created":"Posted on December 13, 2022","modified":"Updated on January 29, 2026"},"absolute_dates_time":{"created":"Posted on December 13, 2022 12:44 pm","modified":"Updated on January 29, 2026 8:08 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