{"id":1179,"date":"2022-12-12T15:08:05","date_gmt":"2022-12-12T15:08:05","guid":{"rendered":"https:\/\/www.riddle.com\/blog\/?p=1179"},"modified":"2026-06-26T13:38:40","modified_gmt":"2026-06-26T13:38:40","slug":"what-quiz-type-works-best-for-online-quiz-lead-generation","status":"publish","type":"post","link":"https:\/\/www.riddle.com\/blog\/use-cases\/data-collection\/what-quiz-type-works-best-for-online-quiz-lead-generation\/","title":{"rendered":"What quiz type works best for online quiz lead generation"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-online-quizzes-for-lead-generation\">Online quizzes for lead generation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Online quizzes plus lead generation is a powerful marketing combination. Expect opt-in rates of up to 35-40% \u2013 more than 20X the online average for lead generation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But why? Getting your potential users involved and clicking is powerful. Once they\u2019re answering questions, you\u2019re more than <a href=\"https:\/\/www.riddle.com\/blog\/lead-generation\/the-psychology-behind-why-people-love-to-take-online-quizzes-and-give-you-their-email-address\/\" target=\"_blank\" rel=\"noreferrer noopener\">halfway to getting them interested in your services.<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add a form asking for their name and email.<\/li>\n\n\n\n<li>Provide a compelling reason why they should sign up.<\/li>\n\n\n\n<li>Don\u2019t just say \u2018sign up for our newsletter\u2019.<\/li>\n\n\n\n<li>Successful ideas: contests, free consultations, or receiving a pdf with more detailed answers or a report<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">But that\u2019s just the start. Using our <a href=\"https:\/\/www.riddle.com\/quiz-maker\">quiz maker<\/a>, you can create collect online leads, then segment each user based on how they respond (even down to the individual question level), and automatically send out custom follow-up messages tailored to each user.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This sort of customized response feels genuine and massively boosts conversion rates. Riddle makes it easy \u2013 you can use Riddle\u2019s native integration with <a href=\"https:\/\/www.riddle.com\/resources\/integrations\" target=\"_blank\" rel=\"noreferrer noopener\">AWeber<\/a>, <a href=\"https:\/\/www.riddle.com\/resources\/integrations\" target=\"_blank\" rel=\"noreferrer noopener\">Mailchimp<\/a>, or any other marketing software through <a href=\"https:\/\/zapier.com\/apps\/riddle-quiz-maker\/integrations\" target=\"_blank\" rel=\"noreferrer noopener\">Zapier<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-online-quiz-lead-generation-overview-by-quiz-type\">Online quiz lead generation: Overview by quiz type<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What type of quiz works best? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just like most things \u2013 the answer is\u2026 it depends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s a trade-off between the time it takes to create a particular type of online quiz with the expected lead generation conversion rates.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"http:\/\/www.riddle.com\/blog\/wp-content\/uploads\/2025\/04\/Opt-in-time-chart-eng.webp\" alt=\"The effort to create content vs. expected opt-in rate\" class=\"wp-image-4844\" srcset=\"https:\/\/www.riddle.com\/blog\/wp-content\/uploads\/2025\/04\/Opt-in-time-chart-eng.webp 1080w, https:\/\/www.riddle.com\/blog\/wp-content\/uploads\/2025\/04\/Opt-in-time-chart-eng-768x768.webp 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-generating-leads-with-answers-from-a-personality-quiz\">Generating leads with answers from a personality quiz<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">First of all, personality quizzes are the best hands-down because they\u2019re so intensely tailored to each person. We\u2019ve all seen them \u2013 they run the range from the serious (\u201cWhat type of investor are you?\u201d) to the silly (\u201cWhat Harry Potter character are you?\u201d).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each user answers a series of questions without right or wrong answers. Based on their responses, they discover their result.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s this process of discovery that makes it such a good use case of online quiz lead generation. Potential leads are in the act of exploring \u2013 and are given a result. As a result, you can then use the information they provide to craft the perfect response. As an analogy, it\u2019s the quiz equivalent of a 1:1 conversation with a good sales rep.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-leads-from-other-test-answers-polls-quizzes-and-listicles\">Leads from other test answers: polls, quizzes, and listicles<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">But don\u2019t rule out other types of interactive content. Polls and quizzes tend to much faster to create \u2013 which means you can easily add an interactive element to your posts in under five minutes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, you can also use responses to help qualify each user as a lead. Let\u2019s take an example around a poll. Suppose you run a financial advice blog \u2013 and run a poll \u201cIt\u2019s impossible for a first time home buyer to get a mortgage.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anyone who answers \u2018Yes\u2019 could be sent customized messages around how you make it easy to get on the property ladder.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-online-quiz-lead-generation-summary\">Online quiz lead generation: Summary<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In conclusion, adding a form to your quizzes, personality tests, or polls can dramatically boost your lead conversion rates. Our top three tips:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Try several types of content as you start trying online quiz lead generation. Personality tests work well, but consider adding polls or ranked lists with a lead form to your content. It\u2019s an easy way to make a passive article interactive, and pick up more leads along the way.<\/li>\n\n\n\n<li>Offer a clear, compelling reason for an interested user to give their email. \u201cSign up for our newsletter\u201d won\u2019t cut it \u2013 you need to offer concrete benefit to the user (\u201cGet a free 15-minute consultation \u2013 worth $75\u201d).<\/li>\n\n\n\n<li>Strike while the iron is hot! Automatically send each lead a customized email response based on their answers from your marketing software or email automation tool.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Hope that helps \u2013 but just let us know at <a href=\"mailto:hello@riddle.com\">hello@riddle.com<\/a> if you have any questions. Our entire team is fired up about providing awesome customer service \u2013 from our CEO on down, we race each other to answer customer questions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1179001\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Which quiz type works best for lead generation?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>It depends on your goal, because there is a trade-off between how long a quiz type takes to build and the opt-in rate it achieves. Personality quizzes generally convert best because the result is so tailored to each person.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1179002\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What opt-in rate can a lead generation quiz achieve?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Online quizzes paired with a lead form typically reach opt-in rates of 35 to 40%, more than 20 times the online average for lead generation.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1179003\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Why are personality quizzes best for lead generation?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Users answer questions with no right or wrong answer and discover a result about themselves. That process of discovery makes them receptive, similar to a one-to-one conversation with a good sales rep, so the data they share is genuine.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1179004\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How do I get people to opt in to my quiz?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Ask for a name and email with a compelling reason to sign up, rather than just saying sign up for our newsletter. Effective incentives include contests, a free consultation, or a downloadable PDF report with more detailed results.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1179005\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Can I segment and follow up on quiz leads?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes. With Riddle you can segment users by how they answered, down to the individual question, and automatically send tailored follow-ups via native integrations with AWeber and Mailchimp or any tool through Zapier.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Online quizzes for lead generation Online quizzes plus lead generation is a powerful marketing combination. Expect opt-in rates of up to 35-40% \u2013 more than 20X the online average for lead generation. But why? Getting your potential users involved and clicking is powerful. Once they\u2019re [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4848,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","rank_math_title":"","rank_math_description":"With online quizzes, you can expect opt-in rates of up to 35-40% \u2013 more than 20X the online average for lead generation.","rank_math_focus_keyword":"Online quizzes for lead generation","rank_math_canonical_url":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":"","rank_math_robots":["index"]},"categories":[87],"tags":[],"class_list":["post-1179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-collection"],"author_meta":{"display_name":"Boris","author_link":"https:\/\/www.riddle.com\/blog\/author\/boris\/"},"featured_img":"https:\/\/www.riddle.com\/blog\/wp-content\/uploads\/2025\/04\/Lead-gen-blog-header-eng.webp","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/www.riddle.com\/blog\/category\/use-cases\/data-collection\/\" class=\"advgb-post-tax-term\">Data Collection<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Data Collection<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 4 years ago","modified":"Updated 2 weeks ago"},"absolute_dates":{"created":"Posted on December 12, 2022","modified":"Updated on June 26, 2026"},"absolute_dates_time":{"created":"Posted on December 12, 2022 3:08 pm","modified":"Updated on June 26, 2026 1:38 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/posts\/1179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/comments?post=1179"}],"version-history":[{"count":12,"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/posts\/1179\/revisions"}],"predecessor-version":[{"id":8508,"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/posts\/1179\/revisions\/8508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/media\/4848"}],"wp:attachment":[{"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/media?parent=1179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/categories?post=1179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/tags?post=1179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}