{"id":1081,"date":"2022-12-06T14:04:56","date_gmt":"2022-12-06T14:04:56","guid":{"rendered":"https:\/\/www.riddle.com\/blog\/?p=1081"},"modified":"2026-03-10T10:22:09","modified_gmt":"2026-03-10T10:22:09","slug":"monetize-your-traffic-with-sponsored-quizzes","status":"publish","type":"post","link":"https:\/\/www.riddle.com\/blog\/use-cases\/monetization\/monetize-your-traffic-with-sponsored-quizzes\/","title":{"rendered":"Monetize your traffic with sponsored quizzes"},"content":{"rendered":"\n<p>Did you know you can make sponsored quizzes with Riddle\u2019s online <a href=\"https:\/\/www.riddle.com\/quiz-maker\">quiz maker<\/a>? It\u2019s easy to add your advertisers\u2019 branding, run contests, collect emails or video ads \u2013 our quiz creator is super flexible for a range of use cases.<\/p>\n\n\n\n<p>And since <a href=\"http:\/\/www.adweek.com\/socialtimes\/these-are-the-2016-digital-trends-consumers-love-infographic\/634774\" target=\"_blank\" rel=\"noreferrer noopener\">quizzes are among \u2018the most shared pieces of content\u2018 (AdWeek)<\/a>, your sponsors will also benefit from all the free viral word-of-mouth sharing \u2013 while you get grow your audience AND make more money.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-are-sponsored-quizzes-so-effective-for-brands\">Why are sponsored quizzes so effective for brands?<\/h2>\n\n\n\n<p>What are online quizzes such a good fit for advertising? <\/p>\n\n\n\n<p>First \u2013 banner ads are (mostly) dead:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Banner blindness: CTR has declined from 44% when first introduced in 1996 to a measly .06% today*<\/li>\n\n\n\n<li>Declining eCPMs = publishers put in more ads, which annoy customers and leads to\u2026<\/li>\n\n\n\n<li>Ad blocking \u2013 now at 48% in the US, 82% in the UK<\/li>\n<\/ul>\n\n\n\n<p>Second \u2013 sponsored quizzes have strong engagement rates:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Normal web visitors are passive \u2013 they read\/swipe content, so it\u2019s a big \u2018ask\u2019 to get them to click on an ad.<\/li>\n\n\n\n<li>Quiz users, however, have voluntarily chosen to take your quiz.<\/li>\n\n\n\n<li>Already actively engaged clicking, they\u2019re far more likely to interact with your sponsors\u2019 content.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sponsored-quizzes-options-with-riddle\">Sponsored quizzes: options with Riddle<\/h2>\n\n\n\n<p>Create a quiz or other content themed around your advertiser\u2019s products and then choose the right branding customization options for your sponsors.<\/p>\n\n\n\n<p>We designed Riddle from the start to be a powerful, customizable quiz maker. This built-in flexibility gives you several options for making your advertisers happy with Riddle\u2019s quizzes on your site.<\/p>\n\n\n\n<p>(On the geeky side of things, we also let you use Javascript to trigger events on your site as the user takes your quiz. Super flexible, you can do things like <a href=\"https:\/\/www.riddle.com\/blog\/marketing-strategy\/content-marketing\/monetize-content\/refresh-quiz-ad-units-after-each-question\/\" data-type=\"post\" data-id=\"1263\" target=\"_blank\" rel=\"noreferrer noopener\">refresh ads with every question<\/a>.)<\/p>\n\n\n\n<p>These options are like a restaurant menu \u2013 you can mix and match the ones that make the most sense for each campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-add-your-custom-logo-or-branding\">Add your custom logo or branding<\/h3>\n\n\n\n<p>The simplest option is to add a clickable logo to any Riddle quiz, list or poll. We\u2019ve got 4 interactive content formats in all \u2013 all available with 100% white-labeling.<\/p>\n\n\n\n<p>Simple and effective \u2013 it associates&nbsp;your sponsor with the quiz in an elegant and non-intrusive way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-add-call-to-action-buttons\">Add call to action buttons<\/h3>\n\n\n\n<p>Place <a href=\"https:\/\/www.riddle.com\/docs\/creators\/customize\/tell-more-about-call-to-action-buttons\/\" target=\"_blank\" rel=\"noreferrer noopener\">call to action buttons in the quiz<\/a> results leading to your sponsor\u2019s site.<\/p>\n\n\n\n<p>It\u2019s a natural fit to convert quiz takers to customers \u2013 the user has received their results and is ready to go on to something else. <br>You can add different buttons for each result type \u2013 each with customized text and leading to a different URL \u2013 based on each quiz taker\u2019s answers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-add-a-custom-footer\">Add a custom footer<\/h3>\n\n\n\n<p>A subtle footer at the bottom of the quiz unit, sponsors can add links to contests or their campaign\u2019s landing page. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-send-users-to-custom-landing-pages-based-on-their-result\">Send users to custom landing pages based on their result<\/h3>\n\n\n\n<p>Use Riddle\u2019s \u2018custom result pages\u2019 to seamlessly transfer your users from your quiz to an advertiser-specific landing page.<\/p>\n\n\n\n<p>Shown immediately after the last question (and any included lead generation form), Riddle talks to your site \u2013 and passes along the user\u2019s name and results.<\/p>\n\n\n\n<p>You can then display their results however you like \u2013 either in the quiz iFrame or on any landing page you\u2019d like to send the user to.<\/p>\n\n\n\n<p>For example, someone who takes a cheesy \u2018The Burger Quiz\u2019 quiz could receive a special 50% off burger coupon on the advertiser\u2019s completely custom result page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-the-in-quiz-iframe-business-enterprise-plan\">Use the In-Quiz ad block (Enterprise plan)<\/h3>\n\n\n\n<p>This is the Swiss Army knife of ad placements for sponsored quizzes. Powerful and uber-flexible \u2013 we designed this to address requests like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cCan we show our sponsor\u2019s video ad before the user\u2019s results?\u201d (Yup)<\/li>\n\n\n\n<li>\u201cOur client has some proven landing pages \u2013 can we use these instead?\u201d (Sure)<\/li>\n\n\n\n<li>\u201cOur sponsor wants to use Riddles for contests \u2013 can they use their entry form from another system?\u201d (Yes!)<\/li>\n<\/ul>\n\n\n\n<p>The only limitation is your sponsor\u2019s imagination. If you can put content in an iFrame, you can display it in your Riddles to your site\u2019s audience.<\/p>\n\n\n\n<p>Check out <a rel=\"noreferrer noopener\" href=\"https:\/\/www.riddle.com\/embed\/showcase\/179930\" target=\"_blank\">this example around the movie launch of \u2018Alita\u2019<\/a> \u2013 showing a video trailer between the last question and the user\u2019s results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-fully-customize-the-brand-experience-of-your-riddle-business-enterprise-plan\">Fully customize the brand experience of your Riddle (Business \/ Enterprise plan)<\/h3>\n\n\n\n<p>You can also re-skin any Riddle quiz, list, or poll to match your sponsor\u2019s branding and ad campaign.<\/p>\n\n\n\n<p>Every visual element can be customized from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>size and placement of the logo<\/li>\n\n\n\n<li>button styling<\/li>\n\n\n\n<li>custom fonts (match any sponsor\u2019s font)<\/li>\n<\/ul>\n\n\n\n<p>Check out how <a rel=\"noreferrer noopener\" href=\"https:\/\/www.choicehotels.com\/explore\/travel-tips\/where-to-go-on-vacation-quiz\" target=\"_blank\">Choice Hotels seamlessly blended their quiz to match their site<\/a> \u2013 you could do the same for any of your clients!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-make-money-with-quizzes-a-summary\">How to make money with quizzes &#8211; a summary<\/h2>\n\n\n\n<p>As you could see, Riddle offers you a lot of flexibility for tailoring your content to the needs of your advertising partners. <br>With this, you can use Riddle as a powerful tool to generate new income streams that deliver ROI! (Even our most expensive plan should be possible to cover with the right advertising partner!)<\/p>\n\n\n\n<p>If you need any help or support in how to monetize your Riddle, let us know on <a href=\"mailto:hello@riddle.com\" target=\"_blank\" rel=\"noreferrer noopener\">hello@riddle.com<\/a> or via our support chat!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 is-style-fill\"><a class=\"wp-block-button__link has-small-font-size has-text-align-center has-custom-font-size wp-element-button\" href=\"https:\/\/www.riddle.com\/creator\/signup?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=bloglink\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up to Riddle now!<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Did you know you can make sponsored quizzes with Riddle\u2019s online quiz maker? It\u2019s easy to add your advertisers\u2019 branding, run contests, collect emails or video ads \u2013 our quiz creator is super flexible for a range of use cases. And since quizzes are among [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1082,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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on December 6, 2022","modified":"Updated on March 10, 2026"},"absolute_dates_time":{"created":"Posted on December 6, 2022 2:04 pm","modified":"Updated on March 10, 2026 10:22 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