I was going to let this slide by without comment – but the more I thought about, the angrier I became.
Sure – marketing can be one of those words that makes us all instantly defensive if we think there is something underhanded going on. However we all use (and benefit) from marketing when we’re presented with the right product at the right time for the right price.
The key is transparency – and putting the user in control.
At Riddle, we believe that interactive content tools can be a powerful tool in any company’s marketing kit. Using fun, compelling and educational quizzes or other types of Riddles are brilliant at getting people to be active participants on your site. Plus, they often have such a good time that they can’t wait to share with their social circles.