Royal Academy of Arts
The Royal Academy knows art can be a little intimidating to infrequent museum visitors. They put on a masterclass of using personality tests to introduce the colorful histories and personal stories of the Abstract Expressionists – just in time for their upcoming exhibition.
HelloTech is a nationwide tech support company that leverages quizzes to both engage and educate their audience. Their product recommendation quiz uses a personality test to show each user which streaming device works best for their home theater setup and personal viewing preferences.
Earth911 turns to quizzes and other interactive content to help their community find their own shade of green, guide their purchase behaviors, and drive impactful environmental changes. Their team frequently get positive comments that a Riddle-powered quiz helped someone do a better job with their recycling or help them understand an environmental or sustainability issue.
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Crrowd is based on a pretty neat concept – building a community where tech enthusiasts review the gadgets they actually own. They use Riddle’s quiz maker to create a weekly ‘Tech Knowledge Quiz’. 20 questions in 5 minutes – and only tech geeks who get 15+ right get emailed an invite to join the community.
Give A Grad A Go
The UK’s leading specialist graduate recruitment agency, we loved how Give a Grad a Go used a career test to educate and inspire job-seeking grads. They’re a classic example of how interactive content can turn casual browsers into active participants – becoming leads and potential customers.
The Budget Collector is using a clever personality quiz to de-mystify the art collecting process, and help people of all economic levels to find and develop their own artistic visions. Complete with a lead generation form, they use the information to grow their marketing list and send out personalized messages targeted to each quiz taker.
The Hair Fuel
Laura, founder of the Hair Fuel, is a bonafide hair geek – and founded a company around promoting natural hair growth products. Backed up by science (she has THREE degrees!), she’s used this quiz (with built in lead-generation) to advise potential customers around what natural hair products would suit their needs.
Legal and career training gurus Apochromatik created this “Personal Executive Presence Quiz” personality test – to complement their normal offline course delivery.
“We have had fantastic success with pushing this quiz out – particularly in a time where the world is dealing with COVID19. It is critical to continue to work on your professional development skills. This has helped us build our email list and marketing our now-virtual course.”
Fireviral has set a lofty goal – trying to become the next Facebook. As part of their engagement strategy, they’re using Riddle’s auto-quiz to rapidly create always fresh quizzes.
Brilliant use of a personality test with lead generation by the clever copywriters at Readcity. Clients get a breakdown of their brand archetype, plus tips on how to apply that to their business.
This twist by corporate culture consultants Trans2 on the classic introvert/extrovert personality test (with lead generation) shows how confidence isn’t connected to personality types.
Hypnosis isn’t for everyone. This powerful personality test qualifies and collect leads for SuccessMinds – delivering tailored results based on each person’ answers.
CIS created this excellent quiz to help businesses understand their risk exposure to malicious third parties. Informative, it engages while showing CIS’s expertise – plus qualifying and collects leads.
Her Mystery School
Quizzes work well in many verticals. In this case, this quiz was top of funnel engagement content – to engage then collect leads for an online course for women’s empowerment and sexuality.
The quiz is a clever adaptation of popular fantasy soccer game by an Italian entertainment publisher. We never envisioned our quiz engine being used in this way – and is a great demonstration of Riddle’s flexibility.
Aston University uses Riddle’s personality test (and lead form) to guide master’s students to the most suitable courses, based on their first degree, interests, and career goals.
F1’s official experience, hospitality, and travel programme – F1 Experiences use quizzes (with lead forms) to engage visitors then start a conversation about tour packages.
Check out this “How well do you behave in a crisis?” quiz on the leading woman’s magazine in Croatia (Gloria) – it educates and entertains during the COVID-19 pandemic.
A powerful example @ what you can create, with even Riddle’s Basic plan. This quiz was created by a chartered psychologist to help people understand their personal energy habits.
This health insurance tech start up creates insightful and challenging quizzes to better understand people’s health awareness.
Riddle Type: Quiz
Industry: Non Profit
Anti-poverty charity Oxfam has made it their mission to educate the world about income inequality. They know that quizzes are powerful awareness mechanisms – inspiring their ‘top of funnel’ of potential volunteers and donors, and setting the stage for their later campaigns.
Everyone loves a ‘whodunnit’ – and Agatha Christie’s fans are no different. Her publishing company regularly uses quizzes to challenge her mystery addicts – and collect emails for follow up marketing messages and newsletters.
Combining the power of a personality test with a lead generation form, Jennifer uses Riddle to help others discover their unique abilities and power.
Red Bull does more than just make energy drinks – they’re the leader in promoting extreme sports. Red Bull created this quiz packed with animated GIFS to power a contest for their audience – and get some great viral social shares to boot.
The only licensed, dedicated internet marketing school in the US – the founder created this “7 College Ripoffs” quiz to educate potential students and their families.
Minute Media (90min)
Sports publisher Minute Media create sponsored quizzes for their brand clients, like this poll around ‘Ready Player One’ complete with the in-quiz video trailer.
Football legends Arsenal FC are extremely creative – both scoring goals AND engaging fans. They rely on quizzes and listicles like this ‘Top 10 assist makers” to educate their audience about their club’s storied history.
Which? is the UK’s leading consumer protection organization. They created this survey so their members could provide feedback about self-driving cars – to help Which? guide future legislation. Easy to create and even easier to vote – it got thousands of responses.
The BBC’s Three has an audience of millions of 18-34 year olds. Animated GIFs make their ‘Love, Actually’ listicle pop off the page – generated great engagement and social sharing.
Perennial Premiership powerhouse Chelsea FC use our ‘Order It’ quiz to challenge their supporters before each game – in this case, placing the six most recent matches against Manchester United in the correct order.
Man City ran a highly successful “Ugly Christmas Sweater” contest using our poll unit with an integrated lead generation form. Fans voted for their favorite team and the winner got to meet them and present the trophy at a City game.
BBC Sport’s editorial teams use our reaction polls to easily make long form articles interactive. Time is tight – but these take less than 90 seconds to create, and score 25% engagement from all their page visitors. Goal!!!
The NFL’s Oakland Raiders have some of the most passionate football fans around. They live up to their motto of ‘Commitment to Excellence’ with innovative content like this timed quiz to get their audience hyped up for the Super Bowl.
Every race matters to Formula One’s passionate global audience – and they roll out new quizzes to inform and educate their race fans before each event, from Malaysia to Bahrain.
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