Release log: new quiz features for Riddle

33 min read

Want to see all of the new quiz features and improvements for Riddle’s online quiz creator?

We update this overview constantly, and are always adding new features to our quiz maker and lead generation platform.

Have an idea how we can make Riddle’s quiz maker better?

Drop us a line at or leave a comment to this post. We’re big customer support geeks – our co-founders Boris and Mike read and reply to everyone!

July 25, 2020

ActiveCampaign native integration – our community has been clamoring for this one for awhile now. Now you can directly sync your Riddle quizzes with your ActiveCampaign account. Tag and store each lead and their quiz data – then send out personalized follow ups.

New integration manager – We’re pretty excited – our team has completely rebuilt our integration manager; now our lead generation tools are even faster. It also means that future native integrations will be easier to add. ActiveCampaign was just the first of this new wave. Our goal? Make it even easier to use Riddle and connect to your marketing software, without the need for paying for Zapier.

Translation tool – It’s always fun to scale up a company. Initially we started Riddle back in 2014 as a small, scrappy start up. Since then we were powering all our translations from Google Docs – that’s thousands of strings across 65+ languages. It was getting a bit slow and clunky – so we built our own tool; super-fast and stable. See any improvements we can make to our translations? Let us know – we can review and push live in just seconds.

June 30, 2020

This release was a bit of a house-keeping job – our team squashed some bugs and adding some back-end improvements to make Riddle faster.

  • MP4 videos – add start/end points: We just added the same feature to our MP4 video upload option as well our YouTube video feature. Now you can upload a video and pick the specific start and end points. This is brilliant for ‘What happens next?’ type of questions – or ‘Guess the lyric/movie quote’. You show the short clip, it pauses then resumes after the user answers to reveal the correct answer.
  • We’re also laying lots of groundwork towards our new Riddle quiz builder – a big, big job, but one we’re super excited about. Stay tuned…

June 9, 2020

Another big release for us – centered around two very, very popular requests from our community:

Send quiz results by email (from Riddle): This is a big one. You’ve always been able to do this – but frankly it was a pain. It involved sending all quiz data to your CRM like MailChimp, then setting up a new email template, merge fields, and the like. Now? You can use our intuitive email builder – with variables and logic, plus images, formatting, and loads more – to craft custom messages for each quiz taker. (Read more)

Send quiz results by email

Reorganized ‘Customize’ step (finally!): We’re a little sheepish. @Riddle, we love giving you and our quiz maker community options – lots of options. But we’ve added 50+ features since launching in 2014 – and our poor ol’ customize screen was getting very cluttered. Our new design is much cleaner – and more intuitive, so you should be able to easily find the features you need.

Quiz maker customize step

May 25, 2020

A quick release, with a few pesky bug fixes sorted – and a killer new feature designed to help our partners monetize quizzes by placing their ads.

  • Ad server support: Riddle has always let you easily insert banner ads above and below any quiz, as well during the experience (as an interstitial). But now you can insert ad tags – and automatically display and target your ads from Doubleclick, Google Ad Server, or any other publisher.
  • Format painter: Now you can quickly copy text formats throughout the quiz – applying text sizes, colors, and so on with just a click.
  • Clear formatting: Many of our quiz creators draft quizzes in other programs like Microsoft Word – then copy/paste text into Riddle. Each program is different. To prevent any conflict with our quiz maker’s CSS and formatting, you can now ‘clear’ any formatting – keeping just the text.

May 18, 2020

Whew! We just shipped our largest release in 6 years. Huge list of features – and our devs are now taking a well-deserved break with (many) beers.

Far too much to cover here – but here are the highlights:

  • New text editor: This is super cool. We replaced our text editor module to give you more creative control. Before, you could just add H2, bold/italic/underline, and a few other features. The new editor? It’s like Terminator 2 vs. Terminator 1 – except it’s a force for good. Read all about it here.
  • Add MP4 videos to any question/answer: Video can be a super powerful addition to your riddles. The right videos can add energy, motion, and sound – turning a two dimensional quiz into a multi-sensory experience. Now as part of our Team plan, you can insert short MP4 videos to any Riddle format – from questions to answers. 
  • Multi-poll – now with ‘rank your votes’ option: Our super-flexible multi-poll just got even more awesome. Joining the single vote (e.g. “Pick your favorite Star Wars movie”) and multi-vote (“Choose your 3 favorites”, now you can challenge your audience to rank their responses to any question (e.g. “Rank the Star Wars films – from best to worst”) for extra nuance and engagement.
  • CSV download of quiz statistics: Quizzes are brilliant for engagement – and lead generation. You’ve always been able to use our ‘analyze’ step to, well, analyze your quiz’s performance. But now, Pro and Team users can download detailed stats as a CSV file – broken down by day. Import into Excel or any other marketing tool – and compile reports, analyze your results, and more.

April 6, 2020

A silver lining to this whole pesky virus situation? Our team of home-bound devs can crack on and roll out even more great features.

  • Multi-poll: our new and improving poll unit – now you can ask multiple questions in multiple ways. Heck, there’s even multiple layouts – to best match your site.
  • Epic layout: we’re chuffed from our community’s reaction to our new Epic quiz layout. It’s still a beta – and this release, we added our ‘auto-expand’ option. Now your quiz will automatically resize as needed – to display all your questions and answers with no scroll bar.
  • Bug fixes: Riddle’s a very powerful, creative tool. But all those features and tech means that we have to be extra-diligent about squashing bugs. Many thanks to everyone who’s helped flag them via support chat!

March 21, 2020

Well, the coronavirus has thrown a bit of a spanner in the works for most folks, but we’ve kept cracking on. Our team just introduced a bunch of general improvements and minor bug fixes.

Not super flashy, but they’ll help set the stage for our next series of features – coming in the next release or two.

We’re pretty pumped!

February 25, 2020

A big release to kick off the new year – we’ve rolled out some great features to improve how Riddle’s quizzes were shown to your audience, plus give our creators more flexibility in the types of interactive content they create:

  • New quiz layout (“EPIC”): Our community started asking for a new layout to our quizzes – one that minimized scrolling and had a a crisp, more modern look and feel. We worked with some great designers and are proud to introduce our “EPIC” layout. Smartphone-optimized, your users won’t have to scroll all the way down for longer questions and explanations.
  • Audio file support (.mp3, .wav): We’ve known how important creative freedom is for our community – from adding YouTube video files, Giphy animated GIFs, and even Twitter embeds. But we were surprised when so many of you asked if you could add .mp3 files – for things like teaching or engaging your audience (add a laugh clip for low scorers, and a ‘woohoo!’ for top results. Now you can – including options for autoplay and a background image to give your audio clips visual context. (Read more)

You can take a look at this light-hearted sample quiz we created using both our new layout and audio files:

December 10, 2019

It was a bit of a housekeeping release this time around – we made a bunch of small but useful improvements, as well as squashed some pesky bugs that our community flagged.

We’re on a release lock down for the holidays – but we’ll still be hard at work on a wide range of killer new features. They should be released in early January, 2020. Stay tuned. 🙂

November 20, 2019

November 6, 2019

Another mostly maintenance release – our snazzy statistics module is proving incredibly popular. So we’ve added in more enhancements to improve speed and the user experience.

The stage is now set for many more front-end, customer-facing new quiz types, styles, and features. We can’t wait to get started!

October 28, 2019

Whew – a whole bunch of performance improvements and a few minor bug fixes.

Sure, that’s not very glamorous but with a quiz maker as big and complicated as Riddle, it’s important.

Think of it like getting that 30,000 mile car tune up… or (finally) cleaning out your cupboard. 😉

October 14, 2019

We know how important quizzes and other interactive formats built with Riddle can be for our clients. Incredibly viral and engaging, a quiz can see hundreds of thousands of starts (like this BBC poll after Liverpool FC’s epic comeback against Barcelona in the Champion’s League).

Today we added a cutting edge mirrored backup server set up, as well as upgraded our primary servers.

The benefits to you?

  • 50% faster data processing
  • 99.99% uptime
  • Seamless backups – our servers are ‘mirrored’ (so both have the same data) over a dedicated 1 gigabit/second line. In case this server temporarily goes down, the backup switches on automatically for no disruption for your audience or creators.
  • Daily backup – in the event of a very, very rare catastrophic event at our primary location in Frankfurt, we can restore from our backed up server in Luxembourg.

And as part of making Riddle a fully GDPR quiz maker – all servers and data will be held in the EU.

October 1, 2019

Whew – a big milestone for us at Riddle; this release marks the end of an intense 7 month long series of development for one of our key customers – who asked for new features to be added to our quiz maker. (The plus side? All these great features are available for you and our wider community as well. Boom!)

Among the latest additions:

  • Accessibility features – our quiz maker has been accessible for quiz takers (your audience) for years now. But now, we’re happy to announce that our quiz maker tools are accessible as well – working well with JAWS, Dragon, and other software for people with disabilities so your entire team can get creative with our quiz maker.
  • Single Sign On (SSO) – for big partners, having to use the traditional email/username to log on isn’t ideal. We’ve built a tool that makes it possible to integrate your own SSO system to Riddle – so your users can log on with just a click. Highly secure – and much more convenient for your teams. Just ask us via support chat for more info.
  • Video library integration – publishers and brands often have their own libraries of all video assets. Forget having to use YouTube, now you can link directly to these assets – and display videos directly in any of your Riddles for a much cleaner brand experience. Like SSO – you can ask us for more info about integrating your own video library.

September 21, 2019

This week was all about shiny, moving things – GIFs and videos – that you can add to any of your Riddles. We humans are funny creatures – we’ve got short attention spans, so adding a bit of motion keeps quiz takers even more engaged. Check out what we’ve added:

  • Video library integration – does your team have your own video library? Forget YouTube. We’ve added a feature on our Team plan – so you can link directly to any video/audio clips in Ooyala, JW Player, and other libraries. Each library requires a bit of custom dev by us – so just ask us for more info.
  • Animated GIFs – we’ve been big fans of Giphy and adding your own GIFs for some time now. But we improved things – you can set up autoplay, loop and a preview image that shows while your GIFs load.

September 12, 2019

We’re really proud about this week’s release. Our community gave some great feedback which our team used to completely redesign and improve our entire quiz statistics and analytics module.

It was a huge task – three months in the making.

Now you can enjoy much better visibility into your quizzes’ performance – on an individual quiz level or your entire account.

riddle quiz maker statistics dashboard

Among the many (many!) features we’ve added:

  • Choose your dates: track any statistic like starts/finishes/leads across one date range
  • Compare multiple date ranges: The best quizzes evolve and improve. Make changes then measure the effects on your quiz performance.
  • Team view: use our ‘account-wide’ view for stats across all your quizzes. Compare your teams’ quiz starts, leads, time on site, and more. 
  • Lead generation conversion rates: go beyond just tracking #’s of leads. Now you can measure lead form conversion rates to see which forms are working – and why.
  • Call to action and CTAs: track which of your call to action buttons are working best.
  • Social shares by platform: see which social network your users are sharing your quiz on. Facebook or Twitter, WhatsApp or LinkedIn? 
  • Audience view: gain insights into your quiz takers, by device and geography.

August 27, 2019

Unique to Riddle, we just launced our newest quiz – the ‘auto-quiz’.

We’re pumped – this new quiz type is designed to be ‘evergreen content’ for your site – forever randomly displaying new questions to each quiz taker, from a question bank of 10-10,000 questions (check out this live example and video walkthrough).

Use our pre-built question bank (10,000 questions across 26 categories) – or easily create your own question bank:

  • Upload via CSV or Excel file
  • Copy/paste your questions from any spreadsheet
  • Enter them manually

Fully control the questions you show each user:

  1. Select categories and subcategories of questions (e.g. ‘Sports’ or ‘Sports:Soccer’).
  2. Set the # of questions for each category to show each quiz taker.
  3. Choose the question difficulty for each, from easy to hard.
  4. Automatically show a new set of questions to quiz takers!

So for example, you could:

  • Create your own question bank around, say, science fiction.
  • Each question could belong to a category like “Films”, or  “TV” – and sub-category (“80’s”, “90’s”, etc.).
  • You would give each question a difficulty ranking – from easy (1) to hard (10).

Then select how many questions (and how hard) from each category to include for each quiz taker.

For example, you could choose to have:

  • 15 questions in each quiz with:
    • 7 questions from Films:80’s subcategory (difficulty range: 3-7)
    • 3 from Films: 90’s (difficulty range: 1-5)
    • 5 from the entire TV category (difficulty 7-10)

July 31, 2019

Sheesh, our tech team sure are busy!

They’re passionate about speed enhancements – so your quizzes created with Riddle load lightning fast on your site.

The latest improvements?

We created our own CDN (content delivery network) – so we can rapidly and easily serve images and videos to your quizzes – even at super high traffic levels.

Other stuff:

  • Improved our API security
  • Updated our SQL database
  • Minor bug fixes

The rest of the team is still hard at work – and we’re 1-2 weeks away from a brand-new statistics dashboard AND a brilliant new quiz type called ‘Auto-Quiz’. Stay tuned…

July 10, 2019

Another ‘setting the stage’ release – we rolled out a whole bunch of tech and behind the scenes improvements.

Better caching – our tech wizards did a lot of backend stuff that frankly, the rest of us don’t understand.

But the important thing? Your embedded quiz will be lightning fast to load – that means more engaged users, more leads, and more social sharing.


For comparison – this was before:

And this is now:

(And stay tuned – we’re rolling out even more speed enhancements. Plus, both our new quiz type ‘the Auto-Quiz’ and our massively improved stats dashboard are very, very close to being rolled out. We’re pumped!)

June 24, 2019

A minor release – we’re in the home stretch of our new statistics dashboard and a new quiz type… we can’t wait!

But for now, here’s what we’ve rolled out:

  • Access/editing log – some of our large publishing partners build dozens of quizzes a day with our test maker. With large teams using our team functionality, occasionally it can be confusing tracking who edited which quiz. We added a new feature that tracks all the times your team’s users created, edited, and published content on your account. Just ask us – and we’d be happy to send you a report.
  • Lots of groovy back-end tech improvements and squishing the odd bug. We hate bugs. 😉

June 5, 2019

We’re in the midst of building some big-time improvements to Riddle’s quiz creator – including a completely new statistics dashboard that will help you measure and optimize your quizzes. It’s a large project – and we’re just three weeks away from rolling it out. Plus we’ve got a revolutionary new quiz type – and loads more. Busy busy times!

This release we added:

  • Add tags to your content: Quizzes are popular – and when you get your team creating along with you, your list of Riddles can extend into the hundreds. Our ‘
  • Set poll open date: Many of our sport teams asked if we could add the ability to schedule a poll – so it opens and closes on a certain day/time. Now you can – go to the ‘More+’ tab when you’re customizing your poll.
  • Double opt-in for ‘Save to Riddle’: as part of our GDPR quiz maker compliance, we have supported double opt-in messages for MailChimp and other CRM tools. But now you can enable an automatic email to go out to users when you choose the save as CSV/XLS option; this requires saving their personal data to Riddle’s servers so you can give them the chance to agree to that.
  • SMTP gateway: We’re in the early stages of building an email marketing suite within Riddle for Pro/Team subscribers. As a first step, you can send all your double opt-in messages via your SMTP gateway. The benefit? Messages will come from your company (e.g. vs. – for a better brand experience for your audience.

May 6, 2019

This was more of a (cue a bad Austin Powers voice) ‘mini-release’… some pesky bug fixes as well as adding a cool scheduling feature for polls:

  • Auto-convert GIFs to videos: GIFs are super popular – and great for engagement. But they’re big files – and they’re slow to load, especially if you’re using several in a single Riddle. (Unless you’re using our new lazy loading option – which also speeds things up.)
    • Going forward, all animated GIFs you upload or use from Giphy will automatically be converted to MP4 videos (max file size: 7MB). No loss of quality, and much faster experience, especially for mobile users on slower connections.
  • New CDN: We’re pretty pumped. Our new image/media delivery CDN means faster Riddle loading plus adding new media types.
    • Look out for using MP3 sound files and MP4 videos in Riddles coming soon!
  • Double opt-in for leads using ‘Save to Riddle’: We’ve had double opt-in (DOI) as a lead generation option for awhile now. But now you can ask leads to confirm when you select the ‘save to Riddle’ option in our lead generation step.
    • (DOI for Google Sheets is coming soon!)
  • Bug fixes and minor user interface improvements: We hate bugs – if you ever spot something that’s not working right, please let us know – we’ll get that sorted ASAP.

April 18, 2019

This was more of a (cue a bad Austin Powers voice) ‘mini-release’… some pesky bug fixes as well as adding a cool scheduling feature for polls:

  • Open date for polls – we’ve had an automatic ‘closing date’ feature for polls for quite some time. But our community also wanted to have polls open automatically on a certain time/date… et voila! Now you can. 🙂

April 9, 2019

  • Quiz templates – Quiz creation just got a whole lot easier (and faster!). Do you find yourself creating lots of very similar content? Now, you can save your any of your Riddles as a ‘template’ for easy reuse. Want inspiration? Copy any of our template Riddles directly to your account. (Learn more)
  • Flexible quiz points – We know all quiz questions aren’t the same – some are easier than others. Now you can make questions worth different points and reward your quiz takers for their mastery of the tricky ones! (Learn more)
  • Customize your lead forms – Matching your lead generation forms to your brand is critical for trust and conversions. Now you have full control over the colors and opacity of your buttons on your lead gen forms. (Learn more)
  • And that’s not all – we also improved our social sharing variables, our team edit tracking system, and a bunch more.

March 20, 2019

Improving speed and efficiency was the theme of this release – Riddle’s tech wizards introduced these new features – designed so your quizzes load even faster for your audience, especially on smartphones:

Lazy loading: we’ve enhanced how images are shown in your quizzes. We load each quiz all at once for each site visitor – so they don’t experience any lags between each question. But for longer quizzes, that can mean loading up to 15-20 (or more!) pictures and GIFs upfront. We now only load the images for the next 2-3 questions. Your audience won’t notice anything different – but this vastly improves the quiz loading time. Instead of loading, say, 25 images at once – we continually load just the next 2-3 that are immediately needed.

Custom logo improvements: We also simplified how you can add and resize your logo to your quizzes. We used to ask you to enter both width and horizontal dimensions – which was bit confusing. Now you just set your desired width in pixels – and we’ll adjust the horizontal dimension accordingly. Nifty, right?

February 18, 2019

The improvements from this release fall into the ‘cool but invisible’ category. Our devs rolled out a bunch of key feature tweaks and minor bug fixes.

But here are two key highlights:

  • Automated testing – Riddle’s a powerful and flexible quiz maker. As we keep adding features and functionality, it’s become more of a challenge to test all the possible iterations of operating systems and browser types. To solve this, our devs have started building automated testing – that will speed up testing, so we can roll out new features even more quickly. Yay for awesome devs!
  • Live preview changes – We removed the live preview in the ‘create’ step. It used to live to the right of your question/answer column – and was always a bit ‘squished’. It didn’t give you a good sense of how your quiz would look – so we added a ‘display preview’ button, that takes to the full-size preview in the ‘customize’ step.

February 4, 2019

This week, we took our community’s advice – and added a couple of great features:

  • More text formatting options – we’ve added rich text formatting to more quiz fields. Now you can bold, align, and customize your quiz title, questions, and results – for better readability and a more professional look/feel.
  • Display ads under quizzes – quizzes are brilliant at engaging and growing your audience. Now our subscribers in our Team plan can monetize this traffic – by displaying ads below each quiz. Show the same ad – or change it after each question (for more ad inventory).

January 17, 2019

Our team outdid themselves this time – in just two weeks from our last release, they rolled out this impressive list of features:
  • Pixie image editor – as soon as we found out our old image editor was abruptly discontinued, we switched to a new image editor. You’ll love it – it has the same crop/text/filter features as before, but now you can add stickers, emoji, and icons to any quiz image for extra creative options.
  • Google Tag Manager – a bit geeky, but GTM is a powerful tool that lets you add your marketing pixels, tags and scripts to track your quiz’s performance (learn more). Track our default events with Riddle Basic or Pro, or create and track your own custom events with Riddle Enterprise.
  • Social share statistics (by network) – we’ve started designing our new statistics dashboard to help you better measure how well your quiz is doing. As a first step, now you can see where your quizzes are being shared – Facebook, Twitter, WhatsApp, Messenger, and LinkedIn
  • Lazy load images – this is one of those important, behind the scenes improvements. Instead of ‘all at once’, now your quiz will only load images just before your audience gets to that question – for much faster load times. Boom!
  • Rich text editor in surveys  – we rolled out the same rich text editor from our other quizzes to surveys. Now add bullets, bold, italics, and links to all your survey questions.
  • Offset embed – sometimes, if you have a ‘always on’ header bar on your website, it will overlap your quiz. Now you can use this option to help display the quiz in the visible area below your header.
  • Default webhooks – do you use the same webhook across all your quizzes to send data back to your marketing tools? Now – no need to remember which URL works. You can set a default webhook to save time – any quiz you (or your colleagues) create will use this preset.
  • Mobile-friendly quizzes (less scrolling) – we created two styles that reduce the height of your quizzes. Select ‘modern compressed’ or ‘classic compressed’ – for less scrolling; especially important for mobile users. (This is just the start – we’re going to introduce completely new quiz styles that are even more smartphone-friendly.)

January 2, 2019

(Whew – we normally push new features much more frequently, but this release involved one heck of a lot stuff, including some really cool back-end updates to make Riddle even faster for you and your quiz audience.)

LinkedIn social sharing – LinkedIn is the largest career social network on the planet. Now your audience can share your quiz and their results to their LinkedIn profile with just a click – which means more free word of mouth traffic back to your quiz.

Average time per quiz – time on site is an ever more important metric for publishers. Beyond page views, measuring your visitors’ time on site is a powerful way to demonstrate your content’s appeal to your audience. As a bonus, Google loves content that engages visitors – and rewards your site with better SEO rankings, driving yet more traffic.

Standalone lead form – our community asked us to enable lead forms outside of quizzes. It’s an awesome idea, as our lead form builder is super flexible. You can easily create your own forms and send your leads to any CRM or data system. Now you can use Riddle to power all the lead forms on your site – both in and out of quizzes, saving you time and money.

New home page – you probably already noticed our shiny new look and feel. Our home page was looking a little dated – and didn’t do a great job of explaining all the ways Riddle’s quiz maker can help you engage your audience and collect leads. And this is just the first step – we’ve started updating and streamlining our creator tools. All the great features – but in an even more intuitive layout. Stay tuned!

October 15, 2018

Custom logo options: We sure got this request a lot… “Hey, we love Riddle’s ‘white label’ quiz options but we want more control over the size, placement, and color of the custom branding at the bottom.” Cue the drum roll – you can do all this and more:

Blue State Digital integration: We added a direct integration with BSD’s (now part of Everyaction) phenomenally powerful email marketing platform. You can automatically send all quiz leads and their quiz responses to your Blue State Digital account – for automatic integration and email follow up.

Control your button’s font color: We’re a little sheepish about this one – we gave our creators loads of ways to manage the color and appearance of their quiz fonts. But we forgot one – now you can do the same for all your buttons. Want red text on a light blue background? Easy-peasy.

Country and ZIP/post code lead fields: Riddle’s a powerful lead generation tool – letting anyone build lead generation forms using 14 types of fields. To help standardize how leads give their data – we added a pre-filled country field as well as a RegEx field to validate ZIP and post codes.

September 13, 2018

‘Order It’ quiz enhancements – Thanks to some excellent feedback from the Riddle community, we introduced some subtle, yet important enhancement to our Order It quiz type. Haven’t tried one yet? Check out how pro soccer/football powerhouse Chelsea FC put their fans’ knowledge to the test with their ‘Newcastle v Chelsea trivia quiz’!

Manage your leads – we introduced a nifty tool so you can manage your leads and easily respond to customer requests to delete their data (required by the EU’s GDPR regulation).

August 27, 2018

We don’t have any customer-facing changes this time around. It wasn’t very glamorous – but we did some overdue ‘housecleaning’ of our code base, to improve how fast we deliver quizzes to your websites. Our tech team rocks – we think you’ll notice the difference!

July 30, 2018

‘Order It’ quiz: We introduced yet another new quiz type… now, with 12 quiz varieties to choose from, our quiz makers have unmatched flexibility to engage their audience. Beyond a simple quiz, Order It is a series of questions that challenges each user to arrange answers in the correct order. It could be ‘Order Star Wars movies by release date’ to ‘How does a bill become a law?’ or ‘Place these 49er quarterbacks in order’- the possibilities are endless.

Unrolled quizzes: One of our customers had a brilliant idea – “Can we unroll our quizzes or personality tests, so all questions are displayed on the same page?” We loved it. Minimizing the need to click with every questions, this is ideal for mobile users – who can just scroll and answer questions. Now you can try this option under the ‘Basic’ tab of the ‘Customize’ step – choosing it for all users, or just for your users on smartphones.

And like every release, we added lots of improvements to our back-end systems – improving Riddle’s speed and overall performance. Not very glamorous – but oh-so-important.

June 5, 2018

We’re pumped about adding these two long-awaited features:

Quiz & question timers: Add excitement and difficulty to your quiz with either our new quiz or question timers (or both!). Works on quizzes, personality tests, and tap & find Riddle types.

‘Tap & Find’ quiz: New quiz type! Challenge your audience to search, tap, and find answers in images. Two fun modes: ‘image search’ and ‘spot the difference’.

April 26, 2018

Can we get a ‘Hallelujah’ from the (Riddle) congregation?

With our latest release, Riddle now supports Google Documents… boom!

Now you can instantly and easily send all leads and their quiz responses to your Google Sheets, ideal for things like quiz contests – where you can quickly filter and select winners (e.g. ‘Get 90% or more right – be entered to win!’).

And don’t worry – you can still simultaneously send all leads/responses to your email marketing tools like AWeber and MailChimp (or 1,000 others with our Zapier app).

April 5, 2018

(Our teams have been hard at work – they’ve been heads down cranking out a new touch-based quiz type called ‘Tap and Find’ as well as our new ‘timers’ feature. Both are coming very soon but here’s a sneak peek of our ‘alpha’ version of our Timers feature.)

But all this work didn’t stop our team from releasing another release full of features and general Riddle awesomeness. Much of the work went behind the scenes – but here are some new things you might spot:

  • Facebook pixel tracking opt-in: Using a Facebook tracking pixel in your quiz is a brilliant way to improve your marketing funnel. However – with the EU’s upcoming GDPR, we’ve added a ‘opt-in feature’ (fully optional/customizable) so you can be transparent with your audience.
  • JSON webhook: Not very glamorous, but pretty cool – now you can send all the results of your quiz to any data system or marketing tool as a JSON array for more flexible integration by your developers.
  • New payment flow: We gave our account/sign up process a fresh new look. Upgrade, downgrade, manage your invoices and more – in one easy step (visit Account > Subscription)

February 24, 2018

Spring cleaning came early to Riddle with this release. We added some cool features (see below) – but also put a lot of time into improving the speed, stability, and security of the back end systems that let you create all this quiz-powered awesomeness. Sure, you won’t see them as a user – but you should notice an improvement in the responsiveness of our quiz maker.
  • Examples page & ‘copy to account’: With 10 types of quizzes (and counting), we’re often asked – ‘What type of quiz should I create?’ Check out our ‘Examples’ page for our ‘best in class’ quizzes – that you can copy and use in your own account.
  • Random question order: A popular request – now you can choose to shuffle the question order every time someone takes your quiz or personality test. Boost replayability – by making every ‘play again’ a new experience.
  • Drag/drop reorder answers: Avoid frustration – you can simply move answers in different order, with out having to resort to the dreaded ‘copy/paste’.
  • White labelled showcase: Have a quiz that you want to share without embedding? Each /showcase quiz URL (like this example) is now fully brand-free – no Riddle logos or other content to distract from your brand experience.
  • More intuitive quiz scoring: Creating quizzes with Riddle has been easy – but until now, our scoring wasn’t very intuitive. Now instead of making each quiz result type based on % (which required math), you can do that based on the # of questions answered correctly (ex. 1/4, 2/4, etc.).

January 31, 2018

To quote the classic Etta James song… “At laaaaast…”
  • Google AMP embed support: Our community asked us about using Riddle quizzes in AMP articles. Now you can… you now can in just three easy steps:
  • (Back story – this has been a huge priority for us. We wanted to release this six weeks ago, but it was only just approved by Google.)

January 25, 2018

A huge release – 3 months in the making… we’re super fired up to introduce Riddle’s Quiz Lead Generation 2.0!

  • Quiz Lead Generation 2.0 – now you can collect emails and quiz results with Riddle in a completely new way:
    • More field data options: Our original lead forms allowed only five fields – all free text only. You wanted more options!
    • Drag/drop form builder: Unleash your creativity – craft your forms with different layouts, saved templates and 13 types of data fields.
    • Easier connectivity: Connect to your email marketing system, or (in a few weeks) save leads and data to Google Documents, DropBox and more.
    • GDPR-compliant: The EU is introducing the GDPR – a major change to internet privacy – affecting companies worldwide. Riddle’s Quiz Lead Generation 2.0 is fully compliant (learn more).
    • Want the full story? Check out our blog post or our video walkthrough for the full story.

October 16, 2017

Another week, another release – our ace tech team is on fire!

  • Ranked poll (beta) – we combined our ranked list with a poll to make polls even more engaging for your audience. Ask any question – then let each person rank the options in order of their preference.
  • Persian (Farsi) language support – Riddle’s quiz maker is used worldwide, and now supports Persian as a ‘right to left’ language in addition to Hebrew, and Arabic.
  • Back-end system enhancements – Riddle’s growing fast, so we deployed some key improvements to keep everything running in tip top shape, no matter how many people are viewing your amazing quizzes.

October 10, 2017

We’re pumped… we just rolled out our new ‘Social Story’ quiz type, plus some other cool formatting and lead generation options:

  • Social stories (beta) – Think of it as ‘quiz meets blog’ – you’ll be able to create a rich long-form text story, full of social media, images, and even your other Riddles. Check out this example around picking the perfect autumn holiday – you can tell that I’m getting more than a little anxious for some sunshine!
  • Twitter in quizzes – Social media moves pretty fast these days. Tap into the Twitter zeitgeist, and embed any Tweet into your quizzes for ‘up to the moment’ commentary.
  • More text formatting – we beefed up our text options. Now you can add emoticons, make text stand out with H1, superscript and other text formatting options. Want more control with your titles? Choose center/left/right alignment.
  • MailChimp double opt-in – Send an automatic email to each lead with a link, so they can confirm they wish to be added to your list. Stay compliant with the latest privacy protection regulations in the US and EU.

September 25th

Whew! What a week – our tech team has been plenty busy. Today we introduced a new release including 21 new features, including these highlights:

  • Copy questions or results: a big labor-saver, now you can quickly copy results or questions (and their answers). A number of our community asked for this – many quizzes had very similar questions, and they were having to retype them.
  • New quiz styles and themes: another popular request – now we have two quiz layouts to choose from (‘Modern’ and ‘Classic’), along with 8 preset ‘styles’ and background patterns. Save time – quickly choose and apply the look that best suits your site’s look and feel.
  • Better targeting through Facebook pixels: for you marketing gurus, now use Facebook ads to promote your Riddle quiz then track how individual users answer questions or fill out your lead form. Ideal for retargeting – group users into custom audiences, then serve them offers or ads around their particular interests.
  • Limit # of votes per user on ranked lists: Ranked lists let people upvote their favorite items – crowdsourcing your list’s final ranking. This feature lets you limit how many ‘upvotes’ a user can give for a ranked list – so they have to choose their true favorites.
  • Polls – set automatic closing date: easy to create, polls are brilliant at getting your audience to vote and engage with your site. Now you can set a date and time when the poll closes – perfect for capturing your audience’s opinion around a certain timeframe.

August 22nd

  • Free text answers – Quizzes now take single choice, multiple choice or free text entry as answers. For free text entry you simply define a list of all the strings that are scored as correct.
  • Extended test results – Show the 2nd, 3rd or all personalities on the result page. Add a custom intro section and choose to display just the result titles or the full result copy. Choose to display the overall choices as in 60% Personality 1, 30% Personality 2, etc.
  • Custom font colors – So far we offered you only one color option in our Basic and Pro Plans (Enterprise customers have full access to the Riddle CSS and thus can change almost everything). We now added the option to pick a font color for your quiz.
  • Advanced quiz scoring – You can now use a nifty slider to define the result distribution. Only want the highest result to show if someone scored 90% and up – now you can do just that.
  • Custom landing pages by result – Now, it’s even easier to automatically send each user to a specific landing page, based on their results. Now, simply add the URL you want them to see under each personality result (ie. “Anyone who gets ‘Luke Skywalker’ as their Star Wars hero is directed to”) – much more intuitive and easier to use.
  • Separate correct/wrong answer explanations – Enjoy more flexibility in your quizzes. Now you can type separate explanations for correct and incorrect answers. This allows you to congratulate a user for giving a correct answer – while providing some a more detailed explanations for anyone who got a question wrong.
  • Right to left text – Want to create quizzes in right to left languages like Arabic or Hebrew, we now have you covered. Pick that language – and the correct text orientation is applied automatically.
  • Interactive story/copy branch – a big labor-saver when creating interactive stories that use a lead question such as “select your gender”. If both branches will ask  very similar questions with minor differences, you can now create the branch and then copy the entire branch. Cuts the creation time almost in half.

June 12th, 2017:

  • Add your own ‘call to action’ buttons – you can now easily add a button to the results section of your Riddles, so your readers can instantly act on special offers, contests, or other promotions. Imagine you run a travel site – you could add a ‘Buy now – save 25% on your vacation!’ button at the end of your ‘What cruise should I take?’ quiz – linking to their recommended holiday package. Fully customizable, you can change the location, look and feel, even the CSS – so it matches your site’s look and feel.
  • All about accessibility – Riddle’s quiz builder is now user-friendly for members of your audience with visual, hearing, or motor skill difficulties. We’ve added:
    • Tab support – your readers will be able to use their keyboard and tab buttons to navigate through your quizzes.
    • ALT tags – you put descriptive text in ALT tags about each picture. Your audience can enable their browsers to read these tags to describe what they are seeing.
    • Button highlight color – a little geeky, but activating this feature lets you add a background color to the ‘active’ button or element the user has selected. Really useful for visually impaired users or keyboard navigation – they’ll know exactly what they have selected.

May 31st, 2017:

Another big release is under our belts – and we bet you’ll like these improvements:

  • Random answer order – our most popular request, you can shuffle the order of the quiz answers every time a user takes your quiz.
  • Show answers at the end of quiz – our 2nd asked for option, now you can give correct answers in the user’s results. Powerful for lead generation, by hiding all answers and any correct/wrong indicators, users have more incentive to give their email address in order to view their results.
  • Redesigned customization screen – we divided our ever-growing list of customization options into tabs to help navigation
new quiz features
  • Custom social sharing text – create different share messages for Facebook, Whatsapp, and other social channels.
  • Hide individual social channels – full control over which social channel share buttons appear on your quiz
new quiz features
  • New media picker – much easier interface for choosing your favorite images or videos
  • New quiz stats page – we gave our dashboard a makeover. This is just the start – we’ll be adding date selectors, time spent on quiz, and other stats in the coming releases.
  • Live preview – you can see how your quiz is looking on the ‘create’ step (just like in our ‘customize’ step
  • Add ‘save’ button – our auto-save is really good at backing up your work. But now we’ve added a ‘save’ button for extra peace of mind – you can manually trigger a save anytime.
  • Custom result pages – send quiz users to different landing pages on your site based on their results (PRO feature)

Thanks as always for all the great ideas – keep ’em coming by emailing us at

May 4th, 2017:

This was a monster release – we just gave the quiz creator and dashboard tools on Riddle a major facelift. The old design has been around for a few years so we gave the creation tools a fresh clean look. More than the look and feel, we listened to our community and added a long list of improvements.

Here are the highlights:

  • Multiple Choice Answers: This is a big one 🙂 You can mark more than one answer as correct in quizzes. Have more than one correct answer set up? Users only get the whole question as “correct” if all correct answers are selected.
  • New ‘My Riddles’ list: we gave this page a lot of love. Now you can:
    • Add notes/comments to make it easier to collaborate as a team and keep track of duplicate versions.
    • As this is the most common page, we also made ‘My Riddles’ the default page you’ll see after log-in.
    • Want to move a Riddle between teams? It was a bit complicated to find – now we moved this feature to the ‘My Riddle’ list as well.
  • Interactive Story (Map Overview): creating a story and keeping track of all the different branches can be a little complicated. We added a cool visual map – showing links to every outcome. You can click, edit, and delete – all from within this map view.
  • Time-stamped leads: another popular request, all leads now have a timestamp in the download file. Such a tiny thing to add, but now you can segment leads by date when importing into your marketing software.
  • Hide percentage totals: You guys asked for it, so we added an option to hide the percent of people having answered a certain question… check it out under ‘more options’ in the Customization step.
  • Animated GIFs through Giphy: now you can search and use millions of funny, cute, and engaging examples. Yay for animated GIFs!

(Whew – this was a big release… can’t wait to hear what you think!)

New quiz features – April 8th, 2017:

  • Downloadable PDF reports: many of our Enterprise partners asked for a ‘one-click easy’ way to quickly report the stats of any quiz. Instead of copying/pasting data into Excel, then making charts in PowerPoint, you can now download the statistics for your individual Riddles as a pretty PDF with just a click. This should be a big time saver when reporting quiz stats to your internal stakeholders or advertisers for sponsored content.
  • Bug hunting: we also squashed a pesky bug with the beta version of our interactive story Riddle. When using Firefox on Windows, an ugly and unwanted scrollbar decided to appear. Our ace tech team was not amused – we told it to pack it up and leave for good.
quiz creator

New Riddle Type – March 8th, 2017

  • Interactive story quiz: We are super excited about our new interactive story quiz. Inspired by the ‘Choose your own adventure’ books, you can let readers choose their own path. Instead of the same set of questions, each user gets new questions based on their answers. Note: this new Riddle type is currently in Beta – we’ll be adding more features over the next few weeks to make it even better.
  • AWeber conversion pixel: Big thanks to our eagle-eyed community! You let us know that our shiny AWeber integration was missing an important option to add a Conversion Pixel. It’s just been added – now you can build quizzes with AWeber lead capture and use this pixel to help optimize your marketing spend, tracking where each lead comes.
  • Security improvements: Based on our recent security audit, we’ve added a captcha to the reset password form. Not as flashy as our other changes – it does mean Riddle will be even more secure.
  • Refer a friend to Riddle: Want to earn money by referring new customers to Riddle? Our new Referral Program is live in a closed invite only version. Want to be an early user? Let us know at

New quiz features – Jan 21st, 2017:

  • More lead generation opt-in fields: Keep your lawyers happy. Now you can include whatever combination of opt-in/opt-out fields they require for you to run a contest or lead generation on Riddle.
    • Add up to five opt-in fields to your lead generation forms (your customers can agree to contest rules, receive communications by email/phone/SMS, or more)
    • All text fields can be customized to your needs
    • Each field can be mandatory or optional.
    • All data can be connected to your data or CRM system (or downloaded by XLS, CSV) – we’re happy to help with that.
  • Building a foundation for (continued) awesomeness: It’s not glamorous, but our tech team has tackled a few niggling bugs, and more importantly, embarked on the process of re-doing our site architecture. This will pay off – we’ll have a faster back-end that will enable us to rapidly iterate and add more quiz builder and lead generation tools.
  • New admin tools: Continuing with our team’s priority of customer service, we’ve built out admin tools to allow everyone at Riddle, from CEO Boris on down, to seamlessly help out with the vast majority of customer question. The benefit for our community? We can answer, fix, and help out with almost any question you throw at us. 🙂

New quiz features – Jan 8th, 2017:

  • General performance updates: To steal a line from our 80’s favorite movie Ferris Bueller, “Life (at Riddle) moves pretty fast sometimes…” We took advantage of a relatively quiet December to tidy up our code base and fix some minor bugs that our community told us about. The good news is that Riddle now runs faster and even more smoothly – and now we’re geared up to get cracking on some awesome new features. Stay tuned…

New quiz features – Dec 6th, 2016:

  • Updated Enterprise team features: Sometimes your team members forget to finish their Riddle edits before logging out when they’re done editing a team Riddle. In this case, the Riddle they were working on remains locked and not available for editing to other team members. To solve this problem, we’ve added a button that lets you kick another editor out and take over editing yourself. We also set a timer that will automatically allow any other team member to edit a Riddle if it set idle for a minute and a half.
  • Make it clear if you are on your personal account vs. the team account: If you are invited to a Riddle team, you can enjoy all the benefits of Riddle enterprise (like full CSS  control, custom fonts and more). These enterprise features are only available as long as you work in your team account. The slightly confusing thing is that each Riddle creator also has a personal account where you can keep Riddles that you do not want to share with your team. To avoid confusion, we now show a warning when you switch to your personal account, plus we start you off in your team team account when you are creating new content. That’s the most common use case –  it’s more fun to work in a team after all. 🙂
  • New admin feature for teams: Want to move a Riddle in one of your teams to another? No problem – team admins can now move Riddles between any of their teams. We thought this would be useful in case you wanted to move a quiz from say, your ‘Marketing’ team’ to your ‘Editorial team’.

New quiz features – November 27th, 2016:

  • Reset Riddle statistics: One of our favorite new quiz features – this falls into the ‘Wow, we really should have thought of this ourselves’ category. Big thanks to our community who suggested that having a way to reset any Riddle’s statistics would be very helpful. Now you are able to click ‘reset’ and launch your poll again – instead of having to make and embed a new copy.

New quiz features – November 23rd, 2016:

  • AWeber integration: True, you can already connect your Riddles to any CRM tool through our webhook or integration with But we felt that AWeber deserves a more native hook into Riddle, especially as they have an outright awesome tagging system.
    • This is marketing segmentation on steroids and works great with Riddle.
    • Example: Auto-tag someone in your mailing list based on their quiz result or answer to any question, then have AWeber perform an automated action (like email them, assign them to lists, etc.)  based on the tag – pure magic.
    • If you have not tried AWeber yet, check them out.
  • Facebook tracking pixel: Another popular request, you can now add your Facebook conversion pixels to any Riddle. If you’re using FB to drive traffic to your site, this will be a big help in helping optimize your marketing costs. You’ll know which ads are working to convert to sign ups or paying customers, and direct your ad spend to what works best.

New quiz features – November 15th, 2016:

  • Alternative Image Formats: Sometimes you just need more space for your art. Now you can use horizontal, vertical and square images – making the entire Riddle look and feel much more flexible. This will be great for all book authors and entertainment fashion publishers, who really struggled with our 16:9 only image formats with book covers or portrait mode for red carpet shots.
  • Your own text for “play again button: When creating Riddle, we initially that life’s all about ‘play’. But our community pointed out that there are some topics where seeing ‘Play Again’ at the end of a personality tests and or quiz feels a bit weird. Our solution? You’ll have total control – change the text or hide it altogether.
  • Instagram integration: OK, we’re pretty excited – now you can grab images from Instagram posts, similar to how you can already embed your Facebook pictures or YouTube Videos. Top tip: Combine this with our ‘square format’ Riddle layout for maximum impact and general awesomeness.

New quiz features – October 20th, 2016:

  • Customize the ‘right/wrong’ quiz text: As part of our Pro and Enterprise Plans we are giving you yet more advanced choices for quizzes. Now you can now change the text that indicates correct or wrong answers for quizzes to suit your site’s voice. “Correct/wrong”, “Yes!/Not quite”, or even a ‘Doh!’ if you’re a Simpsons fan. You can also can hide the big red x or the green checkmark if you’d prefer.

New quiz features – October 12th, 2016:

  • Start pages optional: This was long awaited by our community – now, you can make the start page for quizzes and personality tests optional. On the customize screen – click on more options, then ‘hide the start page’ if you want to drop readers straight into a quiz or test. We made this part of our Basic Plan so everyone can use this. Thanks to everyone who asked for this – it’s a great option to get users clicking and engaged.
  • Custom Logos Clickable: A top feature request on our feature upvote list… If you are on the Pro or Enterprise plan you can now add a custom link to your logo. Great if you are using Riddle to run promotions for brands!
  • Language settings are now part of your team template: No more need to re-set the language every time you create a Riddle in your team (Enterprise Plan only).
  • Improved Custom Fonts: We’ve prettied up our custom fonts option – they work even better now, and as a bonus, we’ve removed the ugly black screen that showed up until you completed all font settings. Meh – who needs that, right?
  • Custom width embed codes: now you can change any Riddle’s width from 640 px to your perfect fit, from 200 pixels wide to 1,200.
  • Embedded articles: Change color of ‘Read Article’ link from white to blue for better readability
  • Ranked list flexibility: You can now hide the total vote count, display percentages or show the total number of votes. People hate to be the only ones voting on a just introduced list. Now you can change how votes are displayed – so everyone will want to dive in and start clicking.

New quiz features – October 3rd, 2016:

  • Added the personality result to our webhook
  • Enabled custom result pages
  • Improved iframe height for embedded custom resultpages
  • Added PayPal as a payment option

New quiz features – September 26th, 2016:

  • Added parent frame url to webhook result data. This allows you to track where leads came from in case you are using Riddles on many sites to generate leads.
  • Improve webhook results for poll
  • Advanced webhook results for quiz, poll and survey
  • Google Analytics – IP Anonymization

New quiz features – September 19th, 2016:

  • Bugfix for the lovely and unfortunately still existent Internet Explorer
  • Sorted out a nasty bug where the embed did not scroll to top when going to the next question in a small iFrame.
  • Added custom css and custom font to templating system, allowing our Enterprise customers to save all important Riddle settings in a style template
  • Allow the team admin to set a default template for the team (go to team settings and click on the cock wheel to select the default template)
  • Allow teams to rename the template slot. Somehow naming team slots just with numbers did not work out so great 🙂

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