2 min read

There are a lot of quiz makers out there – and each has their own strengths and weaknesses. We’ve been in the online quiz business for over ten years, so here’s our quiz creator comparison of the three biggest quiz makers today. (We’ve kept this impartial and objective – to help you find the best one for your particular needs.)

You can see and play the same quiz we built on each of the three quiz creators.

quiz creator comparison

Quiz creator comparison – Riddle:

Key benefits:

  • Easier to create – make a quiz, lists, or polls in under 60 seconds
  • 13 types of quizzes – keep it fresh with your audience with picture search, ‘order it’, and more
  • Quiz lead generation – drag/drop form builder that connects to MailChimp or any other email marketing tool with Zapier
  • Actionable insights – understand your audience through collecting data with our quizzes or polls
  • Extensive customisation – each embedded Riddle is completely white labelled to feel organic on your site, not like a 3rd party widget
  • Style sheets – apply a global theme that will match your site’s brand identity and look/feel, from fonts and colors to button styling and more

Quiz creator comparison – PlayBuzz:

  • Extensive range of quiz creation tools
  • Free plan – but no white label options
  • Collects data for their advertising partners
  • No customization
  • No business intelligence or data gathering tools


Quiz creator comparison – Apester:

  • Good design but no customization of fonts/colors to match brand identity
  • Free – but collects data for advertisers
  • No white labelling option – always would look/feel like a 3rd party widget on the USA Today site
  • Very limited content types
  • No business intelligence or data gathering tools

[Updated December 19, 2018 – Apester has shifted from a quiz maker to developing ‘brand stories’ so they don’t really belong in this quiz maker comparison.] 

As I mentioned at the top, our team at Riddle have been creating online quiz tools for going on ten years now.

We’ve created a number of posts to help you choose the right quiz tool, as well as make the perfect online quiz or personality test. We go in-depth, sharing our tips and best practices about everything from the ideal number of questions to crafting the perfect title.

Riddle is more than just quizzes – you can also craft an interactive story, with branching logic to give each user a unique quiz experience. Plus we’ve include tools for quickly making engaging polls, lists, surveys, and more – all with built-in lead generation and email collection.

Any questions? Just drop us a line at hello@riddle.com – we’re big customer service geeks. From our CEO on down, all of our team race each other to answer questions first so you’ll be sure to get a quick answer. 🙂