Did you know that you can use Riddle’s quiz maker to create a quiz and place it in banner ad units?

Having a clickable quiz, list or poll is a great way to distribute your content to the world – and drive more audience members back to your site.

Want to learn more? We’ve included a few examples below that shows how well a Riddle works inside some standard IAB or Google ad units. 

Of course, Riddles are not going to look great in a horizontal 728×90, but if you have access to some banner ad units, Riddles will work great.

It’s super easy as well.

Quizzes in banner ad units – advanced tips:

Want to get more advanced?

If you want to get serious about lead gen, conversions and marketing optimization, you can also use our webhook feature to pass data to your own advertising statistics database or a flat text file. The webhook will give you the page on which the Riddle banner ad was shown, and you can also grab the lead data from there.

Armed with this info, you can do media buys based on CPL (cost per lead) and adequately pay your publishers or affiliates if a valid lead was submitted.

Quizzes in banner ad units – examples:


Same quiz – no images and no start page (one of our customization options)


Stay tuned for some great examples on how this works and check out our webhook post (send user data, leads and results to any CRM or software) as well.

Have a question? Just drop us an email at hello@riddle.com – we’re always happy to help out!