The quiz takers are very likely to share their results on Twitter and Facebook, saying something like “I really need to go back to school, I scored 1 out of 7 in the “Do you know the correct spelling for these 7 really hard words?” quiz. This will drive free traffic to the quiz.
Now comes the second part of human psychology. People have been answering questions for a few minutes – another question: “tell me your name and email” – is not a big hurdle to jump. You can also add an additional incentive by asking them to submit their test result along with their email address to get a special reward. This can be something like a free language guide, eBook or discount voucher that is sent to the top scorers.
All in all, you can create this and start with lead generation in 10 minutes or less – all for free.
The good news is, that Riddle gives you the ability to download all leads and full quiz statistics as part of the free version. Import the downloaded CSV file into a lead tool of your choice and get started with your email campaigns.
If you are using MailChimp, Riddle offers a free connector to send leads directly to MailChimp. Put this together with our WordPress Plugin and you have a perfect lead generation engine at hand.
More resources for creating viral content