We’ve got good news and bad news for you. Not to mention some great news!

The bad news: It is claimed that 80% of people will read your headline but only 20% will read the rest.

The good news: We’ve crammed loads of quick tips for writing killer headlines into the list below. Try different tactics to see what works for you.

The great news: Riddles are so quick to create you can follow the expert’s advice and spend 80% of your time on your headlines and 20% on your content!

Check out our tips below. You can also embed this riddle into your own site or blog in seconds.