Advertising has come a long way from Mad Men executives and glossy billboards. In the digital age, online advertising is king – and it’s become much sneakier. What were once aggressive pop-ups with flashing lights are now ultra-subtle messages and trackers, carefully placed among social …
How quiz marketing is disrupting online advertising Read more
Enneagram vs. OCEAN Enneagram tests are some of the most popular types of personality tests out there. They sound a bit complicated – with nine Enneagram personality types, but we’ll show you how you can easily create your own accurate and insightful Enneagram personality test …
People don’t trust advertisers anymore In 2021, people distrusted advertising more than ever – especially Gen X and the millennials. And this trend only gets worse for marketers. But quiz marketing can help savvy marketers bridge this generational divide.You can see this skepticism in the …
Quiz marketing: 5 things to expect in 2023 (& beyond) Read more
Guest Post by INCRMNTAL (www.incrmntal.com) What is incrementality Incrementality is a term commonly used in Advertising lingo to represent sales results that would not have happened if it was not for the Advertising activities. The opposite to incrementality is cannibalization. Cannibalization stands for sales results …
Get insights on your customers with Riddle Do you want to know more about your readers? We’ll show you how with a color quiz built using Riddle’s quiz maker (& our personality quiz module).You can collect data with personality tests – segment & convert your …
How a color quiz can tell you which cars your readers would buy Read more
Excursion to the world of Hollywood In order to prepare for his Oscar winning role in the 1976 classic, Taxi Driver, Robert de Niro famously worked 15 hours days for an entire month as a New York City cab driver. In addition to obtaining his …
Using images in your content It used to be hard work finding free images to use in your lists, quizzes and polls, but also in your online articles. If you’re promoting yourself you can’t just pluck any images out of a Google search. There are …
How to find free images that turn your content into online masterpieces Read more
Riddle’s quiz maker has marketing superpowers. Sure, quizzes are great at engaging your audience – people love to take and share them with their friends. But did you know that you can add call to action quiz buttons to any Riddle test, list, or poll …
How call-to-action buttons in your quiz boost sales and sign ups! Read more
How to use Riddle quizmaker to sell your product Here’s a short story about using our quiz maker to give your customers something to smile about (and buy your product). When I was a student I worked behind the bar in a busy restaurant. Life …
Of course, you want to create interactive content to power your marketing funnel. But keep in mind that you have to comply with the EU’s GDPR. In this guide, we summarize what to pay attention to if you want to create GDPR-safe interactive content with …
