Fact: quizzes are the most shared content online. But to engage with quizzes takes more work than just writing down a series of questions.

Learn how to use quizzes to engage your audience and qualify new leads – through our frequent posts about tips, ideas, and best practices.

Riddle is used by the BBC, Macy’s, the NFL’s Chicago Bears, and hundreds of other top publishers and brands. We’ve helped them create quizzes that deliver – refining their initial concept to a polished quiz that works.

The team at Riddle have more than 20 years’ combined experience in the online quiz space. Let us help you create quizzes that surpass your content and marketing goals!

And we’re big customer service geeks – our entire team, from our CEO on down, generally race each other to read and respond to every message. Drop us a line at hello@riddle.com – and see how fast we are at replying. :)

Create an interactive story quiz using Riddle

2018-02-09T09:21:47+00:00

The team at Riddle are super excited about our new interactive story quiz. Online quizzes have always been great for growing your audience or qualifying leads (AdWeek says quizzes are among 'the most shared pieces of content'). However, they all present the same questions in the same order to every user - until now. Interactive story [...]

Create an interactive story quiz using Riddle 2018-02-09T09:21:47+00:00

3 reasons you should make a poll for every article

2017-10-19T16:49:44+00:00

The passive web is dead - smart publishers make a poll and other interactive content a key part of their content strategy. Gone are the days where your users would happily read page after page of content on a single site. Nope, now it’s all about engaging the user - letting them click, play, vote, [...]

3 reasons you should make a poll for every article 2017-10-19T16:49:44+00:00

Your online quiz title: the key to virality and success

2018-03-27T11:33:48+00:00

At Riddle, we're often asked - how do you create the perfect quiz? Our number one piece of advice - your online quiz title is the most important thing you'll create. We're often amazed when making a quiz, people put all their creativity into the questions -  then jot down the first online quiz title [...]

Your online quiz title: the key to virality and success 2018-03-27T11:33:48+00:00

Which type of viral quiz should I make?

2018-01-31T10:47:09+00:00

“What sort of viral quiz should I make for my site?” Our team at Riddle gets asked this a lot. Riddle has so many ways to create interactive content, from quizzes and lists to polls and surveys - and each has their own strengths. Some are faster to create and suited for quick boosts [...]

Which type of viral quiz should I make? 2018-01-31T10:47:09+00:00

Personality Quizzes as a Fantasy Gateway to Another World

2017-10-19T16:53:48+00:00

In a living room all around the world, men (and an ever increasing number of women) strategize, talk smack, and build fantasy sports dynasties. These meetings have become ritual, annual tournaments for bragging rights and validation. It is one of the country’s newest pastimes, a huge industry that pits friend against friend; neighbor against neighbor. [...]

Personality Quizzes as a Fantasy Gateway to Another World 2017-10-19T16:53:48+00:00

Our reaction poll can drive your content data strategy – in Just 60 Seconds

2017-10-19T16:54:03+00:00

How do you produce epic content on your website? What do you need to make your content strategy work? It's not easy - you need to know what your readers want to read. Sounds obvious, right? But this requires a deep understanding of your audience. Just creating epic content is never enough. Each article needs [...]

Our reaction poll can drive your content data strategy – in Just 60 Seconds 2017-10-19T16:54:03+00:00

Quiz creator comparison – Riddle v Apester v PlayBuzz

2017-10-19T16:55:00+00:00

There are a lot of quiz makers out there - and each has their own strengths and weaknesses. We've been in the online quiz business for over ten years, so here's our quiz creator comparison of the three biggest quiz makers today. (We've kept this impartial and objective - to help you find the best [...]

Quiz creator comparison – Riddle v Apester v PlayBuzz 2017-10-19T16:55:00+00:00

How to use QUICK content to turn shy followers into party animals

2018-04-24T15:40:56+00:00

So you've built up a social media following and you're the life and soul of the party but... your followers seem to be a bit shy. They're all sitting around the edges of the dance floor looking at the disco light doing the light fandango over the painfully empty dance floor. A DJ would [...]

How to use QUICK content to turn shy followers into party animals 2018-04-24T15:40:56+00:00

You Talkin’ to Me? How to ‘Get’ Your Users

2017-10-19T17:22:19+00:00

In order to prepare for his Oscar winning role in the 1976 classic, Taxi Driver, Robert de Niro famously worked 15 hours days for an entire month as a New York City cab driver. In addition to obtaining his cab license, he studied mental illness extensively. For us film fans who marveled at Mr. de [...]

You Talkin’ to Me? How to ‘Get’ Your Users 2017-10-19T17:22:19+00:00

People share the festive feel good factor all year (and your business message) with our quiz maker

2018-04-20T12:03:11+00:00

If the summer is known for sun, sea, sand and, er, sangria - mid-winter is known for its festive spirit. Those few weeks in the year when people seek out fun and the company of others. It's a good time to get festive with our quiz maker! So what makes us more [...]

People share the festive feel good factor all year (and your business message) with our quiz maker 2018-04-20T12:03:11+00:00