About Russ King

A writer in many guises for over 17 years, I've written so many personality tests and quizzes that I often sort people into different personality types the moment I meet them. Started out as a scientist with a psychology PhD and my favourite hobby is still people watching (or being nosy). Especially if this is done in a pub drinking good beer.

Spend LESS time marketing your blog and have MORE fun in 2016

2017-10-19T17:22:00+00:00

Many of us find ourselves running like mad in the hamster wheel of life. It’s not quite a case of running very fast just to stay still but there are times it feels a lot like it. A new year often represents a cut off point – a chance to re-invent yourself. Millions of people […]

Spend LESS time marketing your blog and have MORE fun in 2016 2017-10-19T17:22:00+00:00

Ditch Facebook ads – get free traffic by growing your Twitter account

2017-10-19T17:22:58+00:00

Many people pay for advertising on Facebook, Google or wherever gives them access to targeted demographics.

Many people also buy Twitter followers to increase your follower numbers.

You can actually do both at once. For free. Or you can pay a little bit more to speed it up. Here’s how I grew our @riddleApp Twitter account from […]

Ditch Facebook ads – get free traffic by growing your Twitter account 2017-10-19T17:22:58+00:00

A fun way to make people share the festive feel good factor all year (and your business message)

2017-10-19T17:14:22+00:00

If the summer is known for sun, sea, sand and, er, sangria – mid-winter is known for its festive spirit. Those few weeks in the year when people seek out fun and the company of others.

Obviously this is much easier if you don’t have to talk to difficult relatives or eat Brussel sprouts! So […]

A fun way to make people share the festive feel good factor all year (and your business message) 2017-10-19T17:14:22+00:00

What is Riddle? It’s sort of like Canva for creating viral content

2017-10-19T17:14:34+00:00

I get endless suggestions from the Riddle team on new tools and apps to use. To be honest I’m not keen to try them all. They often take time (not to mention a big chunk of my brainpower bandwidth) to understand. Then I realise that they weren’t necessarily better than the tool I was using.

It […]

What is Riddle? It’s sort of like Canva for creating viral content 2017-10-19T17:14:34+00:00

Our scientific tips to create viral content for a niche market (with a real life example)

2017-10-19T17:14:44+00:00

We all have a target audience. It’s tempting to try to reach everyone who could possibly be interested in your product, but everyone needs to target a specific group of people.

Now you’ve found your niche, is it big enough to fuel a viral hit on social media?

The answer is probably yes. If your niche is […]

Our scientific tips to create viral content for a niche market (with a real life example) 2017-10-19T17:14:44+00:00

Why Riddle is standing up for the freedom of speech with Pando

2017-10-19T17:15:43+00:00

Riddle is still a new start up company – yet we have a number of very high profile clients. We also have LOTS of small clients: bloggers, self-published writers, teachers, fan club moderators, niche magazines – the list is endless.

We all love the big tech companies that are bringing us innovative products – some of […]

Why Riddle is standing up for the freedom of speech with Pando 2017-10-19T17:15:43+00:00

Create a steady stream of qualified traffic with (other people’s) lists

2017-10-19T17:15:57+00:00

Like most other start up companies, at Riddle, we’re focused on growth hacking – relying on influencer relationships and other strategies to generate word of mouth and traffic . We’ve got a sneaky advantage in that our own tools create viral content such as lists and quizzes. But we’ve also had a surprising level of […]

Create a steady stream of qualified traffic with (other people’s) lists 2017-10-19T17:15:57+00:00

6 essential things to get right BEFORE your content goes viral

2017-10-19T17:17:14+00:00

We’ve all seen viral quizzes or lists appear on our social media feed. They might be just for fun or full of fascinating information. Whatever the content, they provide something that instantly clicks with people. So much so that they instantly share it with their friends.

Creating content that actually goes viral involves a bit of […]

6 essential things to get right BEFORE your content goes viral 2017-10-19T17:17:14+00:00

13 Lessons On The Viral Content That Got 36,177 Shares In A Year by Julie Neidlinger

2017-10-19T17:17:39+00:00

Here at Riddle we’re all about helping people to create viral content. However, viral content is unpredictable. You can create content that you’re sure will go viral and it may do nothing. While content you knocked up in a few minutes may suddenly go viral right in front of you.

We really enjoyed this article by […]

13 Lessons On The Viral Content That Got 36,177 Shares In A Year by Julie Neidlinger 2017-10-19T17:17:39+00:00