About Russ King

A writer in many guises for over 17 years, I've written so many personality tests and quizzes that I often sort people into different personality types the moment I meet them. Started out as a scientist with a psychology PhD and my favourite hobby is still people watching (or being nosy). Especially if this is done in a pub drinking good beer.

Book review: The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick – A white-knuckle ride of social media inspiration

2018-04-24T10:09:33+00:00

In the introduction to The Art of Social Media  Guy Kawasaki explains that the book is "all about making everything invigorating, fast and easy". Quite a claim for a textbook. It's certainly fast. Reading this book is like getting on a high speed train. There is no time for repetition or the terribly tedious: [...]

Book review: The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick – A white-knuckle ride of social media inspiration2018-04-24T10:09:33+00:00

How to spend LESS time blog marketing so you can have MORE fun

2018-04-23T14:53:55+00:00

Blog marketing often feels as if you're running like mad in the hamster wheel of life. There are times when you feel as if you're running very fast just to stay still. A new year often represents a cut off point - a chance to re-invent yourself. Millions of people make New Year's Resolutions [...]

How to spend LESS time blog marketing so you can have MORE fun2018-04-23T14:53:55+00:00

Ditch Facebook ads – get free traffic by growing your Twitter followers

2018-04-20T13:37:06+00:00

Many people pay for advertising on Facebook, Google or wherever gives them access to targeted demographics. Some people buy Twitter followers to boost their audience. You can actually do both at once. For free. Or you can pay a little bit more to speed it up. Here's how I grew our @riddleApp Twitter followers from nothing [...]

Ditch Facebook ads – get free traffic by growing your Twitter followers2018-04-20T13:37:06+00:00

People share the festive feel good factor all year (and your business message) with our quiz maker

2018-04-20T12:03:11+00:00

If the summer is known for sun, sea, sand and, er, sangria - mid-winter is known for its festive spirit. Those few weeks in the year when people seek out fun and the company of others. It's a good time to get festive with our quiz maker! So what makes us more [...]

People share the festive feel good factor all year (and your business message) with our quiz maker2018-04-20T12:03:11+00:00

What is Riddle? It’s sort of like Canva for creating viral content

2018-04-20T11:31:47+00:00

I get endless suggestions from the Riddle team on new tools and apps to use. To be honest I'm not keen to try them all. They often take time (not to mention a big chunk of my brainpower bandwidth) to understand. Then I realise that they weren't necessarily better than the tool I was [...]

What is Riddle? It’s sort of like Canva for creating viral content2018-04-20T11:31:47+00:00

Our scientific tips to create viral content for a niche market (with a real life example)

2018-04-20T11:13:58+00:00

We all have a target audience. It's tempting to try to reach everyone who could possibly be interested in your product, but everyone needs to target a specific group of people. Now you've found your niche market, is it big enough to fuel a viral hit on social media? The answer is probably yes. [...]

Our scientific tips to create viral content for a niche market (with a real life example)2018-04-20T11:13:58+00:00

Why Riddle is standing up for the freedom of speech with Pando

2018-04-20T10:21:48+00:00

So why has Riddle decided to become a Pando patron? We are still a new start up quiz maker company - yet we have a number of very high profile clients. We also have LOTS of small clients: bloggers, self-published writers, teachers, fan club moderators, niche magazines - the list is endless. We all [...]

Why Riddle is standing up for the freedom of speech with Pando2018-04-20T10:21:48+00:00

Create a steady stream of qualified traffic with (other people’s) online lists

2018-04-17T20:48:05+00:00

Like most other start up companies, at Riddle, we're focused on growth hacking - relying on influencer relationships and other strategies to generate word of mouth and traffic . We've got a sneaky advantage in that our own quiz maker tools create viral content such as online lists and quizzes. But we've also had [...]

Create a steady stream of qualified traffic with (other people’s) online lists2018-04-17T20:48:05+00:00

6 essential things to get right BEFORE you create viral content

2018-04-17T17:21:45+00:00

We've all seen viral content - quizzes, personality tests or videos appear on our social media feeds. They might be just for fun or full of fascinating information. Whatever the content, they provide something that instantly clicks with people. So much so that they instantly share it with their friends. Creating viral content involves [...]

6 essential things to get right BEFORE you create viral content2018-04-17T17:21:45+00:00