Animated GIF’s are massively popular today. You’ve probably seen them online in your social feed on Facebook or Twitter – those quirky or funny looping animations that instantly catch your eye. They work on Riddle’s quiz builder too – here’s how you can add them to any quiz, list, or poll for a big lift in virality and engagement.

What’s an animated GIF?

The geeky answer? An animated GIF  is a moving image on a web page … like this ridiculously cute example:

Upload gif to riddle quiz builder

How can you find the perfect animated GIF for your quiz?

There are a number of sites with thousands of GIFs to choose from – but the most famous is

  • Simply search and find the perfect GIF.
  • In the ‘advanced’ section, click ‘download’ to save this GIF to your computer.
  • Add this to your Riddle quiz using the ‘Upload image’ option.

upload image quiz builder

You can also do an image search on Google:

  • Simply add ‘animated GIF’ to your search term (ie. cats animated gif)
  • Paste the image URL into the image search field.

riddle quiz builder image url

Want to create and add your own?

It’s easy to create your own animated GIF as well.

Animated GIF – image specifications for Riddle

Any GIF generally needs to be under 250KB. (This is a limit from our image hosting provider.)

If you find that your GIF doesn’t appear after you load it on Riddle, you should look at the file size.

To reduce the GIF’s file size:

A GIF’s file size is a little quirky. It’s the total resolution x the number of frames.

Our image provider has a 50MB limit for your GIF’s total file size.

For example – a 640 x 480 GIF with 120 frames = 36.8MB (all good!)

If your file is too big, you’ll need to shrink at least one of the following:

  • # of frames
  • image quality
  • image size (for Riddle’s 16:9 aspect ratio, 960×540 is recommended)

Don’t worry – you can do this in Photoshop (here’s a tutorial), or use this handy free tool called EzGIF.

optimize animated gif

Any questions? Just let us know at!

(We’re big customer service geeks at Riddle, and everyone from our CEO Boris Pfeiffer on down race each other to help our community with questions.)

PS. Want to see some of our favorite examples how our partners use animated GIFs? Check out our ‘Content Marketing Superheroes‘ post.