The passive web is dead – smart publishers make a poll and other interactive content a key part of their content strategy. Gone are the days where your users would happily read page after page of content on a single site.

Nope, now it’s all about engaging the user – letting them click, play, vote, and learn.

The problem is that you don’t have a lot of spare time. You need a way to easily create content that gets your audience involved.

make a poll


This is where interactive polls like (ahem) Riddle’s come in.

Easy to create in just 60 seconds, you can (and should) embed one in every article or post on your site.

Make a poll: the rise of smartphones

You can blame smartphones, since three out of four people in the developed world have one.

Always on and always available, people are spending more and more of their online time tapping, clicking, and interacting with what they read.

The good news is that once you get your audience tapping, commenting or interacting with your site, they stay an average of 34% longer.

make a poll


It’s basic human nature.

The simple act of giving your opinion means you stop being an observer – you’re now an active participant. And humans are social creatures – once we’re emotionally engaged, we’re far more likely to want to share the word with your friends.

Clicking on an interactive poll, quiz or other content boosts virality by 21%.


Make a poll: where to use?

Polls come in all sorts of flavors.

Take Riddle’s quiz creator and lead generation platform, for example.

Our classic poll features one question and from 2 to 10 choices. Intuitive and easy to click, they can be placed anywhere – but we recommend make a poll early in your articles to keep readers interested.

Let your audience give their opinion, and they’re far more likely to finish (and share) the article.

This example is from

The other option is our ‘reaction poll’ unit.

Using a sliding scale, it’s designed to capture your audience’s ‘gut feel’ about a question. It’s perfect at the end of an article when you want to get users’ sentiment about what they just read.

Attracted by its subtly pulsing button, we see an average of 20% of all page visitors click and give their opinion.

Check out this example by English soccer powerhouse Manchester City:

online polls

Hope that’s a good high level overview of how and why you should make a poll in every article to help improve your engagement.

They might not be as viral as online quizzes or personality tests, but they’re much quicker to create and proven to work.

And because we practice what we preach, here’s our ‘end of article’ reaction poll… what do you think?


Can we answer any questions? Just send us a message at – we read and respond to everybody!