WEBVTT 00:00:04.320 --> 00:00:05.880 Hi there, welcome back. The next sort of 00:00:05.880 --> 00:00:08.080 branching logic we're going to look at is 00:00:08.600 --> 00:00:10.880 answer logic, where the next branch that 00:00:10.880 --> 00:00:12.920 your audience sees depends on what answer 00:00:12.920 --> 00:00:15.120 they chose in the previous block. You can 00:00:15.120 --> 00:00:17.520 use this in different ways. Just to give 00:00:17.520 --> 00:00:19.280 you one example, we're going to use our 00:00:20.080 --> 00:00:22.720 coffee Riddle here. It's a poll. 00:00:23.960 --> 00:00:26.640 And we're going to use it 00:00:26.920 --> 00:00:29.880 to show a different next 00:00:29.880 --> 00:00:32.800 block to someone who answers 00:00:32.880 --> 00:00:35.880 the question 'How do you like your 00:00:35.880 --> 00:00:37.200 coffee in the morning?' 00:00:39.840 --> 00:00:41.760 So this is our question, and here are our 00:00:41.800 --> 00:00:44.800 answers. And I want everyone who answers 00:00:45.680 --> 00:00:48.080 from A1 to A4 00:00:49.200 --> 00:00:51.920 to have one block next. And if someone 00:00:51.920 --> 00:00:53.120 doesn't like coffee, then they get a 00:00:53.120 --> 00:00:56.080 different block next. The use case 00:00:56.080 --> 00:00:58.280 here is that you're a coffee shop, so you 00:00:58.480 --> 00:01:00.400 obviously not only want to segment your 00:01:00.400 --> 00:01:02.600 audience, but you also want to understand 00:01:02.600 --> 00:01:04.640 your audience. So this sort of branching 00:01:04.640 --> 00:01:07.280 logic can really help you to then ask 00:01:07.280 --> 00:01:10.160 different questions to the people who 00:01:10.160 --> 00:01:13.120 already like coffee than 00:01:13.120 --> 00:01:15.280 to someone who doesn't like coffee, and 00:01:15.280 --> 00:01:17.240 perhaps they would prefer a different 00:01:17.240 --> 00:01:19.720 drink at your coffee shop. And then you 00:01:19.720 --> 00:01:21.320 can get more information from them about 00:01:21.320 --> 00:01:23.840 that. So let's go into the branching 00:01:23.840 --> 00:01:26.400 logic. As always click on Configure 00:01:26.400 --> 00:01:29.120 results and here's our question. 00:01:29.600 --> 00:01:30.520 How do you like your coffee in the 00:01:30.520 --> 00:01:32.880 morning? And 00:01:33.360 --> 00:01:36.000 now click on that question. 00:01:37.120 --> 00:01:39.760 I've selected answer as the branching 00:01:39.760 --> 00:01:42.160 type and now I can 00:01:42.160 --> 00:01:45.120 choose which answers I want to target. So 00:01:45.520 --> 00:01:48.160 I have, I'll just show you how it would 00:01:48.160 --> 00:01:51.040 look without them. I have 00:01:51.040 --> 00:01:53.840 chosen and therefore 00:01:54.000 --> 00:01:56.800 checked the box for these four 00:01:56.800 --> 00:01:59.680 answers here. And then from the dropdown 00:01:59.680 --> 00:02:02.560 menu under next block, I can choose which 00:02:02.560 --> 00:02:05.120 block should come next. And 00:02:06.160 --> 00:02:08.720 I want that question there. So now 00:02:08.960 --> 00:02:11.440 everyone who answers this gets this 00:02:11.760 --> 00:02:14.320 next block. For the 00:02:14.360 --> 00:02:16.600 answer number four here, 00:02:18.080 --> 00:02:20.800 I want them to have the next block 00:02:21.360 --> 00:02:24.120 here, and you can see that in the 00:02:24.120 --> 00:02:26.360 branching logic as well. So you've got 00:02:26.560 --> 00:02:28.800 four answers here, one answer here, 00:02:29.120 --> 00:02:31.840 and then the branch continues 00:02:32.000 --> 00:02:34.720 down there. In my case, 00:02:34.880 --> 00:02:37.600 after the, so I 00:02:37.600 --> 00:02:39.160 chose this question 'What's your 00:02:39.160 --> 00:02:41.280 preferred hot drink?' So that I can then 00:02:41.280 --> 00:02:43.720 see, okay, what drink does my non-coffee 00:02:43.720 --> 00:02:46.320 drinker prefer? What offers could I have 00:02:46.320 --> 00:02:49.200 for them that would interest them 00:02:49.320 --> 00:02:52.160 at the coffee shop? So that's why I asked 00:02:52.160 --> 00:02:54.400 them that question. And after that, 00:02:55.200 --> 00:02:56.840 you come to the end. So I'll just show 00:02:56.880 --> 00:02:59.760 you what that block looked like. So 00:02:59.760 --> 00:03:01.640 I asked them 'What's your preferred hot 00:03:01.640 --> 00:03:03.680 drink?' and they can answer there, 00:03:04.400 --> 00:03:07.360 and then they 00:03:07.360 --> 00:03:10.160 get this result page here. Let's change 00:03:10.160 --> 00:03:12.400 that CTA button so that it doesn't only 00:03:12.400 --> 00:03:13.360 say coffee. 00:03:20.080 --> 00:03:22.280 For example, let's say you specialize in 00:03:22.280 --> 00:03:25.160 really good hot drinks and now we 00:03:25.160 --> 00:03:27.760 have this CTA here. Try good hot drinks 00:03:27.760 --> 00:03:30.160 and you give them 10% off. So we've got 00:03:30.160 --> 00:03:32.160 our audience engaged not only in the poll 00:03:32.160 --> 00:03:34.320 itself but beyond it as well with the CTA 00:03:34.320 --> 00:03:36.320 button that then takes them to your 00:03:36.320 --> 00:03:38.880 website or to this voucher, for 00:03:38.880 --> 00:03:41.760 example. The other 00:03:42.800 --> 00:03:45.760 people who do like coffee then 00:03:45.840 --> 00:03:47.840 go through these different branches 00:03:48.240 --> 00:03:50.880 and they will end up with a 00:03:51.120 --> 00:03:53.960 voucher for free coffee or for 10% 00:03:54.320 --> 00:03:57.200 off coffee and 00:03:57.840 --> 00:04:00.480 you've got your answer logic, as 00:04:00.480 --> 00:04:03.280 well as some data layer and form 00:04:03.280 --> 00:04:06.160 field logic there that we also had. So 00:04:06.240 --> 00:04:07.600 you can really play around with this 00:04:07.600 --> 00:04:09.880 here. Perhaps while we're here and you 00:04:09.880 --> 00:04:11.760 can see that this 00:04:12.800 --> 00:04:15.280 can get really big, you can 00:04:15.600 --> 00:04:18.520 click on shift on your keyboard 00:04:18.520 --> 00:04:20.520 and then scroll up to 00:04:21.600 --> 00:04:23.960 zoom out so you can have a better 00:04:23.960 --> 00:04:26.560 overview of everything. And something 00:04:26.560 --> 00:04:29.360 else, if you, for example, had a 00:04:29.360 --> 00:04:32.320 block that you wanted to copy 00:04:32.400 --> 00:04:34.560 over here, then you can click on 00:04:34.560 --> 00:04:36.800 control or command 00:04:37.600 --> 00:04:40.560 and copy the block. So now that will go 00:04:40.560 --> 00:04:42.320 in there. If I wanted to 00:04:43.200 --> 00:04:46.080 copy not only a block, but the block that 00:04:46.080 --> 00:04:48.480 I click on and every branch beneath it, 00:04:48.800 --> 00:04:51.600 then I can click on shift plus control or 00:04:51.600 --> 00:04:53.520 command. So for example, I could do that 00:04:53.520 --> 00:04:56.400 here. And now I've 00:04:56.400 --> 00:04:58.880 added all of them in. Yeah, I don't want 00:04:58.880 --> 00:05:01.040 that like that. So I'm going to click on 00:05:01.040 --> 00:05:04.040 undo and now I'm back here and I want to 00:05:04.040 --> 00:05:05.920 take that block out again. So you can use 00:05:05.920 --> 00:05:08.560 these undo and redo arrows as well 00:05:08.560 --> 00:05:11.440 anytime. Okay, so 00:05:11.920 --> 00:05:13.840 that's our answer logic here for our 00:05:13.920 --> 00:05:16.480 coffee survey. But 00:05:16.760 --> 00:05:18.480 again, you can use this for lots of 00:05:18.480 --> 00:05:20.960 different use cases. Another idea 00:05:21.680 --> 00:05:23.760 might be, let's say you're a gym 00:05:24.160 --> 00:05:26.880 and you want to ask 00:05:26.880 --> 00:05:29.600 someone what their fitness goal is. 00:05:30.080 --> 00:05:32.120 And then you give them different options, 00:05:32.120 --> 00:05:34.080 whether it's getting stronger with 00:05:34.080 --> 00:05:35.680 weights, whether it's improving their 00:05:35.680 --> 00:05:37.400 cardio fitness, whether it's improving 00:05:37.400 --> 00:05:38.960 flexibility. And then based on that 00:05:39.000 --> 00:05:40.600 answer, you can then branch out into 00:05:40.640 --> 00:05:42.960 further questions that go down each of 00:05:42.960 --> 00:05:45.360 those paths. Have you used weights before? 00:05:45.920 --> 00:05:47.520 How would you rate your flexibility right 00:05:47.520 --> 00:05:50.400 now? Do you enjoy cardio exercise? So 00:05:50.480 --> 00:05:52.160 you can then target each of those 00:05:52.160 --> 00:05:53.920 branches with their own sets of 00:05:53.920 --> 00:05:56.840 questions. Any questions from 00:05:56.840 --> 00:05:58.880 you, feel free to ask us, and I'll see 00:05:58.880 --> 00:06:00.800 you in another clip for another sort of 00:06:00.800 --> 00:06:01.680 branching logic.