WEBVTT 00:00:04.000 --> 00:00:05.800 Hi there, welcome back. I just want to 00:00:05.800 --> 00:00:07.600 give you some top tips for any sort of 00:00:07.600 --> 00:00:09.160 form that you're creating, not just the 00:00:09.200 --> 00:00:11.520 use case that we've been more focused on 00:00:11.520 --> 00:00:14.120 here. So number one, always test your 00:00:14.120 --> 00:00:16.360 Riddle. In this case, we especially want 00:00:16.360 --> 00:00:18.600 to make sure that not only the design and 00:00:18.600 --> 00:00:21.520 the settingslook good, but that the flow 00:00:21.520 --> 00:00:24.080 is completely seamless for your 00:00:24.080 --> 00:00:26.080 audience to input their information and 00:00:26.080 --> 00:00:28.320 that also any integrations that you have 00:00:28.320 --> 00:00:29.840 set up, like we did here with Google 00:00:29.840 --> 00:00:31.880 Sheets, that that works exactly how you 00:00:31.880 --> 00:00:34.080 want it to work. Number two, keep the 00:00:34.080 --> 00:00:36.800 form focused and visual. Add images if 00:00:36.800 --> 00:00:39.360 they make it look better or 00:00:39.360 --> 00:00:41.920 easier to understand, but don't add 00:00:42.080 --> 00:00:44.960 unnecessary things into it that overcrowd 00:00:44.960 --> 00:00:46.960 it. And if you're using the all-in-one 00:00:46.960 --> 00:00:49.200 form like we had here, then give it those 00:00:49.200 --> 00:00:51.880 breaks using the Rich Text 00:00:51.880 --> 00:00:54.720 Editor fields, if you like, 00:00:55.280 --> 00:00:57.760 so that you've got these groupings of 00:00:57.760 --> 00:00:59.000 information together. 00:01:00.320 --> 00:01:01.760 Alternatively, you can use that 00:01:01.760 --> 00:01:03.440 multi-block version like we had here, 00:01:03.680 --> 00:01:05.360 with the different form fields separated 00:01:05.360 --> 00:01:06.880 out into different blocks. So you can 00:01:06.880 --> 00:01:09.160 just see which sort of form suits you. Do 00:01:09.160 --> 00:01:11.040 you want an all-in-one form? Do you want a 00:01:11.040 --> 00:01:13.840 multi-block form? And/or do you want to 00:01:13.840 --> 00:01:16.240 have it as a standalone form? Or should it 00:01:16.240 --> 00:01:18.560 be integrated as part of another Riddle 00:01:18.560 --> 00:01:21.240 that you have? If you, 00:01:21.760 --> 00:01:24.120 and we highly recommend it, are using a 00:01:24.200 --> 00:01:26.560 CTA button on your result page, 00:01:26.960 --> 00:01:29.280 Make sure it's clear, make sure it 00:01:29.440 --> 00:01:32.320 really encourages your audience to click 00:01:32.320 --> 00:01:34.320 on it so that they're then taken to your 00:01:34.320 --> 00:01:36.720 website in that one click 00:01:36.800 --> 00:01:38.840 and can continue their experience 00:01:38.960 --> 00:01:41.840 outside this Riddle. Number 00:01:41.840 --> 00:01:44.400 four, use pagination either as a bar at 00:01:44.400 --> 00:01:47.120 the top or with a number of pages so that 00:01:47.120 --> 00:01:49.840 your audience knows how far through the 00:01:49.840 --> 00:01:51.920 form they are. In our use case here, we 00:01:51.920 --> 00:01:54.880 have quite a relatively short form. some 00:01:54.880 --> 00:01:57.840 forms are much longer by nature and 00:01:57.840 --> 00:02:00.120 so that transparency of you 00:02:00.240 --> 00:02:02.160 sharing how far through they are will 00:02:02.160 --> 00:02:05.000 keep your audience engaged and make sure 00:02:05.000 --> 00:02:07.800 they finish that form and you 00:02:07.920 --> 00:02:10.080 have as many completed forms as possible. 00:02:11.280 --> 00:02:14.240 Number five, make your form on-brand. 00:02:14.520 --> 00:02:16.400 Of course you can use the default palette 00:02:16.400 --> 00:02:19.120 and settings that are in your form, but 00:02:19.120 --> 00:02:21.480 we highly recommendmaking the most of 00:02:21.480 --> 00:02:24.040 that control you have over the look and 00:02:24.040 --> 00:02:26.800 feel of this form, so that the colors, 00:02:26.800 --> 00:02:29.360 the fonts, the settings, the style 00:02:29.920 --> 00:02:32.680 and the way it works really fits in with 00:02:32.680 --> 00:02:34.960 the way your the rest of your site looks. 00:02:36.000 --> 00:02:38.880 And just have a field day with 00:02:38.960 --> 00:02:41.520 all the things you can set up. And of 00:02:41.520 --> 00:02:43.760 course you can set it up for the specific 00:02:43.920 --> 00:02:45.920 Riddle. But of course you can also have 00:02:45.920 --> 00:02:47.400 that template that you use again and 00:02:47.400 --> 00:02:50.320 again for other Riddles too. So 00:02:50.400 --> 00:02:53.000 yes, you can adapt it to suit you, 00:02:53.600 --> 00:02:55.920 but you can also then organize that by 00:02:55.920 --> 00:02:58.560 project and you don't have to have a new 00:02:58.560 --> 00:03:00.200 invention of your brand each time. You 00:03:00.200 --> 00:03:03.120 can apply that brand look 00:03:03.520 --> 00:03:05.680 for each Riddle you create. 00:03:06.240 --> 00:03:08.480 Number six, consider adding an incentive. 00:03:08.720 --> 00:03:11.040 Here your participants have to fill out 00:03:11.040 --> 00:03:13.800 the form. They need to fill this out to 00:03:13.800 --> 00:03:16.320 join the gym. But your form may be on 00:03:16.320 --> 00:03:18.160 your website, on your product or service 00:03:18.160 --> 00:03:20.880 website, and so it could really 00:03:20.880 --> 00:03:23.600 help to increase the number of 00:03:23.600 --> 00:03:26.080 signups or the number of leads that you 00:03:26.080 --> 00:03:29.040 collect by adding an incentive such as a 00:03:29.040 --> 00:03:31.600 voucher or perhaps 00:03:31.760 --> 00:03:33.440 entering all the participants into a 00:03:33.440 --> 00:03:36.320 prize draw. Customers have come up with 00:03:36.320 --> 00:03:38.000 lots of different ideas of how they like 00:03:38.000 --> 00:03:40.800 to incorporate this form into a campaign 00:03:40.800 --> 00:03:43.720 that they that they're using. So think 00:03:43.720 --> 00:03:46.400 about that. What is your use case? How can 00:03:46.400 --> 00:03:48.920 you make sure that you get the 00:03:48.920 --> 00:03:51.240 greatest number of engagements with 00:03:51.240 --> 00:03:53.840 this form as part of 00:03:53.840 --> 00:03:56.640 your journey with your users or with 00:03:56.640 --> 00:03:59.440 your clients or customers? And 00:03:59.600 --> 00:04:02.320 yeah, enjoy this form 00:04:02.320 --> 00:04:04.520 creation as well as 00:04:04.520 --> 00:04:06.560 implementation. Thank you very much for 00:04:06.560 --> 00:04:09.120 joining us for this Form Expert 00:04:09.120 --> 00:04:11.400 workshop. I hope you enjoy creating your 00:04:11.400 --> 00:04:13.600 next forms. If you have any other 00:04:13.600 --> 00:04:15.480 questions feel free to write to us at 00:04:15.480 --> 00:04:17.800 academy@riddle.com or on our support chat 00:04:17.800 --> 00:04:20.320 on our website and I'll see you in the 00:04:20.320 --> 00:04:21.040 next course.