9 Leaderboard pro tips
Go beyond the basics and run pro-level competitions. We will discuss:
- open/close dates to drive urgency
- daily/weekly/seasonal leaderboards
- monetization with sponsoring
- reporting using Google Looker Studio and other analytics tools
- quiz QR codes for live events
Transcript:
00:00:04.480 –> 00:00:06.320
Hi there, welcome back to Riddle. You
00:00:06.320 –> 00:00:08.000
have your leaderboard, but I want to
00:00:08.000 –> 00:00:10.960
leave you with a few pro tips from
00:00:11.040 –> 00:00:12.640
our leaderboard experts to give you
00:00:12.640 –> 00:00:14.320
something to think about while you’re
00:00:14.560 –> 00:00:16.480
playing around with and
00:00:16.880 –> 00:00:18.880
implementing leaderboards into your
00:00:18.880 –> 00:00:21.200
campaigns. Number one, set open and
00:00:21.200 –> 00:00:23.160
closing dates within the quizzes that you
00:00:23.160 –> 00:00:25.680
have connected to your leaderboard to
00:00:25.680 –> 00:00:28.080
create that sense of urgency and
00:00:28.080 –> 00:00:30.560
excitement for the competitions or for
00:00:30.560 –> 00:00:33.520
the leaderboard itself. Number two,
00:00:33.520 –> 00:00:35.520
connect several different Riddles to the
00:00:35.520 –> 00:00:37.320
same leaderboard. This is something you
00:00:37.320 –> 00:00:39.440
can do if you have a Riddle Enterprise
00:00:39.440 –> 00:00:41.360
plan. This means you could create a
00:00:41.360 –> 00:00:43.920
season-wide leaderboard for
00:00:43.920 –> 00:00:46.800
sports, for example, but also weekly
00:00:46.800 –> 00:00:48.640
campaigns where you draw a winner each
00:00:48.720 –> 00:00:51.440
week or even daily
00:00:51.520 –> 00:00:53.520
quiz competitions where you have a winner
00:00:53.520 –> 00:00:56.320
at the end of every night, or again
00:00:56.960 –> 00:00:59.600
as an accumulation over a certain time
00:00:59.600 –> 00:01:02.320
period, but taking into consideration
00:01:02.320 –> 00:01:04.560
more than one score from different
00:01:04.560 –> 00:01:07.280
Riddles, so you have a different sort of
00:01:07.520 –> 00:01:09.360
combination. The world is your oyster,
00:01:09.360 –> 00:01:11.640
then, for different sorts of events and
00:01:11.640 –> 00:01:13.600
different sorts of experiences that you
00:01:13.600 –> 00:01:16.000
can provide your audience, your
00:01:16.000 –> 00:01:18.400
fans, your participants with.
00:01:18.720 –> 00:01:20.720
Number three, use the leaderboard as
00:01:20.720 –> 00:01:22.880
another opportunity for
00:01:22.880 –> 00:01:25.600
monetization. If you have a sponsor, you
00:01:25.600 –> 00:01:28.480
can put in ads above or below your
00:01:28.480 –> 00:01:30.640
leaderboard, as well as any other Riddle
00:01:30.640 –> 00:01:33.040
that you have. Number four, use
00:01:33.040 –> 00:01:35.840
analytics to be able to do reporting on
00:01:35.840 –> 00:01:38.640
the participation and on the leads
00:01:38.640 –> 00:01:41.600
that come out of any leaderboard. You
00:01:41.600 –> 00:01:44.320
can do this in Riddle, you can do this
00:01:44.320 –> 00:01:47.200
with your external data tool,
00:01:47.520 –> 00:01:48.840
and you can also do this with the Looker
00:01:48.840 –> 00:01:51.760
Studio platform, for which we have an
00:01:51.760 –> 00:01:54.640
integration at Riddle. Number five, if
00:01:54.640 –> 00:01:57.400
you’re using a leaderboard as part of a
00:01:57.600 –> 00:02:00.520
live event where you have a quiz that you
00:02:00.520 –> 00:02:02.240
want to share with as many people as
00:02:02.240 –> 00:02:04.800
possible in a stadium for example,
00:02:05.200 –> 00:02:07.360
think about using the QR code
00:02:07.760 –> 00:02:10.640
version of your quiz so that
00:02:10.640 –> 00:02:12.320
people can scan the QR code on a
00:02:12.320 –> 00:02:15.000
jumbotron at a game for the
00:02:15.000 –> 00:02:17.640
quiz very easily and then get taken to
00:02:17.640 –> 00:02:18.800
that leaderboard, whether it’s a
00:02:18.800 –> 00:02:21.160
standalone leaderboard or the
00:02:21.160 –> 00:02:23.360
leaderboard on the result page.
00:02:24.000 –> 00:02:25.120
Thank you for joining us on this
00:02:25.120 –> 00:02:27.360
Leaderboard Expert workshop. I hope you
00:02:27.360 –> 00:02:29.880
enjoy creating and using leaderboards in
00:02:29.880 –> 00:02:32.240
different ways for your campaigns and I
00:02:32.240 –> 00:02:33.760
look forward to seeing you on another
00:02:33.760 –> 00:02:34.560
Academy course.