9 Leaderboard pro tips

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Hi there, welcome back to Riddle. You

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have your leaderboard, but I want to

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leave you with a few pro tips from

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our leaderboard experts to give you

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something to think about while you’re

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playing around with and

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implementing leaderboards into your

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campaigns. Number one, set open and

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closing dates within the quizzes that you

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have connected to your leaderboard to

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create that sense of urgency and

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excitement for the competitions or for

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the leaderboard itself. Number two,

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connect several different Riddles to the

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same leaderboard. This is something you

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can do if you have a Riddle Enterprise

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plan. This means you could create a

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season-wide leaderboard for

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sports, for example, but also weekly

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campaigns where you draw a winner each

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week or even daily

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quiz competitions where you have a winner

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at the end of every night, or again

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as an accumulation over a certain time

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period, but taking into consideration

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more than one score from different

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Riddles, so you have a different sort of

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combination. The world is your oyster,

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then, for different sorts of events and

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different sorts of experiences that you

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can provide your audience, your

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fans, your participants with.

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Number three, use the leaderboard as

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another opportunity for

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monetization. If you have a sponsor, you

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can put in ads above or below your

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leaderboard, as well as any other Riddle

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that you have. Number four, use

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analytics to be able to do reporting on

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the participation and on the leads

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that come out of any leaderboard. You

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can do this in Riddle, you can do this

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with your external data tool,

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and you can also do this with the Looker

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Studio platform, for which we have an

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integration at Riddle. Number five, if

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you’re using a leaderboard as part of a

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live event where you have a quiz that you

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want to share with as many people as

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possible in a stadium for example,

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think about using the QR code

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version of your quiz so that

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people can scan the QR code on a

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jumbotron at a game for the

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quiz very easily and then get taken to

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that leaderboard, whether it’s a

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standalone leaderboard or the

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leaderboard on the result page.

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Thank you for joining us on this

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Leaderboard Expert workshop. I hope you

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enjoy creating and using leaderboards in

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different ways for your campaigns and I

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look forward to seeing you on another

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Academy course.