15 Form pro tips

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Hi there, welcome back. I just want to

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give you some top tips for any sort of

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form that you’re creating, not just the

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use case that we’ve been more focused on

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here. So number one, always test your

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Riddle. In this case, we especially want

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to make sure that not only the design and

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the settingslook good, but that the flow

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is completely seamless for your

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audience to input their information and

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that also any integrations that you have

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set up, like we did here with Google

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Sheets, that that works exactly how you

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want it to work. Number two, keep the

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form focused and visual. Add images if

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they make it look better or

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easier to understand, but don’t add

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unnecessary things into it that overcrowd

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it. And if you’re using the all-in-one

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form like we had here, then give it those

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breaks using the Rich Text

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Editor fields, if you like,

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so that you’ve got these groupings of

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information together.

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Alternatively, you can use that

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multi-block version like we had here,

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with the different form fields separated

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out into different blocks. So you can

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just see which sort of form suits you. Do

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you want an all-in-one form? Do you want a

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multi-block form? And/or do you want to

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have it as a standalone form? Or should it

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be integrated as part of another Riddle

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that you have? If you,

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and we highly recommend it, are using a

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CTA button on your result page,

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Make sure it’s clear, make sure it

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really encourages your audience to click

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on it so that they’re then taken to your

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website in that one click

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and can continue their experience

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outside this Riddle. Number

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four, use pagination either as a bar at

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the top or with a number of pages so that

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your audience knows how far through the

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form they are. In our use case here, we

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have quite a relatively short form. some

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forms are much longer by nature and

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so that transparency of you

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sharing how far through they are will

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keep your audience engaged and make sure

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they finish that form and you

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have as many completed forms as possible.

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Number five, make your form on-brand.

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Of course you can use the default palette

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and settings that are in your form, but

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we highly recommendmaking the most of

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that control you have over the look and

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feel of this form, so that the colors,

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the fonts, the settings, the style

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and the way it works really fits in with

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the way your the rest of your site looks.

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And just have a field day with

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all the things you can set up. And of

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course you can set it up for the specific

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Riddle. But of course you can also have

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that template that you use again and

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again for other Riddles too. So

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yes, you can adapt it to suit you,

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but you can also then organize that by

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project and you don’t have to have a new

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invention of your brand each time. You

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can apply that brand look

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for each Riddle you create.

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Number six, consider adding an incentive.

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Here your participants have to fill out

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the form. They need to fill this out to

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join the gym. But your form may be on

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your website, on your product or service

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website, and so it could really

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help to increase the number of

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signups or the number of leads that you

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collect by adding an incentive such as a

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voucher or perhaps

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entering all the participants into a

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prize draw. Customers have come up with

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lots of different ideas of how they like

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to incorporate this form into a campaign

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that they that they’re using. So think

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about that. What is your use case? How can

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you make sure that you get the

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greatest number of engagements with

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this form as part of

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your journey with your users or with

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your clients or customers? And

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yeah, enjoy this form

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creation as well as

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implementation. Thank you very much for

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joining us for this Form Expert

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workshop. I hope you enjoy creating your

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next forms. If you have any other

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questions feel free to write to us at

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academy@riddle.com or on our support chat

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on our website and I’ll see you in the

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next course.