Quiz maker -
Collect leads
Grow your business

Power your marketing funnel with quizzes. Ask questions to engage and excite your audience. Qualify and segment potential customers - then auto-send messages to convert more customers.

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Chicago Bulls
enage your audience
Start now

Engage your audience -
no coding required

Choose from 12 types of quizzes, personality tests, polls, surveys, and more - each with integrated lead generation. Learn more

Connect Any Email Software
Grow your audience

Collect leads and quiz responses
connect to any email marketing software.

Highly customizable - easily send all leads to MailChimp, AWeber, or any other marketing tool. Learn more

Drag & drop forms

Create your own forms

Gather the data you need with our intuitive drag/drop form builder. Create and save custom forms - with 16 field types. Learn more

on any device
Quiz marketing

Qualify potential customers
power your marketing funnel

Convert more customers - automatically send personalized follow up marketing emails, based on each quiz taker's responses. Optimize your online ad spend with Facebook and other tracking pixels - track which ads get the most leads, quiz completes, and share. Learn more

Riddle helps our Children's Interactive team to quickly create engaging content that provide compelling data insights about our audience.

derek harvie
Derek Harvie

Executive Producer - BBC (CBeebies & CBBC)


Our teams love Riddle’s flexibility. We can rapidly create and deploy unique branded quizzes and other content for our clients’ custom campaigns.

Lior Geller
Lior Geller

Director of Product - Minute Media


Riddle is simple to use - and simply great. Be creative, go wild – it's easy to create fun experiences on any device and collect leads on the way.

mohammed brueckner
Mohammed Brueckner

Director, E-Commerce - Stage Entertainment


We're big fans. Easy to create and extensively customizable - our clients have seen a big lift in engagement and email collection.

jonathan mcconnell
Jonathan McConnell

Head of Digital Operations - Sotic Digital Sports Agency


Riddle is a brilliant tool, and plays an important role for us - making it easy to create smart, on-brand interactive content and embed it anywhere.

adam gillett
Adam Gillett​

Supporter Data & Platforms Lead - Which?

Quiz lead forms

Collect the data you need with a custom lead generation form

Send data

Drag and drop any of 16 customizable fields. Save form templates for easy re-use. Learn more

Email marketing

Send leads and their quiz responses to any marketing software

Lead form

Connect to MailChimp, AWeber, or 1000+ other tools with our Zapier app. No coding required.Learn more

Google Docs

Save all quiz leads and data to your Google Docs account (or a CSV/XLS file)

Save data

Automatically send leads to any Google Sheet - or save quiz leads to a CSV/XLS file for easy download. Learn more

Custom branding

100% white labelled -
your site, your branding

Add your logo (or your clients') to each quiz for a seamless brand experience. Learn more

Say it With Pics
Image and video options

Say it with pictures
(or GIFs, videos, and more)

Add images, videos, & GIFs from Google, Pexels, YouTube, Giphy, Facebook, Twitter, and stock photos - or upload your own. Learn more

Customize (almost) everything

Your quiz, your way

Customize your quiz's font, color, styles, layout, and over 50+ other options. Learn more

Your quiz, your style

Get creative with custom CSS

CSS Editor

Customize (almost) everything - from buttons to borders, layouts to alignments. Seamlessly blend your quiz to your site. Learn more

Custom fonts

Match fonts with your site

Custom fonts

Easily use any Google Font, Adobe Typekit, Fontdeck, Fonts.com - or upload your own custom font. Learn more

Style templates

Save time with team templates

Team templates

Help your team stay on brand. Save your quiz custom style for easy reuse as a team template. Learn more

Anyone can create

Easy to start -
just add text and images

Our quiz maker is super intuitive - create beautiful quizzes in just minutes.

Embed on your site

Publish to any site

Riddle's embed codes work in any site - just copy & paste, or use our Wordpress plug-in. Learn more


Quizzes look great on any device

Fully responsive, our quizzes resize automatically for smartphone or desktop - for the best viewing experience. Learn more

on any device
Google AMP
Google AMP

Go mobile with Google AMP

Publish your quiz to Google AMP for faster mobile loading. Learn more

GDPR-compliant quiz maker

GDPR-compliant quiz maker

Collect quiz leads and responses safely - Riddle is fully GDPR-compliant with the EU's strict data privacy regulation. Learn more

Double opt-in

Double opt-in support

You're in control - with option to require each lead to click on email link to confirm sign up.

Lead form flexibility

Optional or mandatory lead forms

Require each quiz taker to complete your form before seeing their results - or let them skip it. The choice is yours.

Answer options

Delay answers until end of quiz

Choose to immediately show correct answers (to boost engagement) - or after your lead form (as an incentive to sign up for your offer). Learn more

Store leads

Save leads to Google Docs or CSV/XLS

Automatically save leads to your Google account, or download as an Excel or CSV file. Learn more

Loads of flexibility, great CSS overrides, great integration with Zapier, and amazing customer service. Actually, one of the best customer service platforms I have ever had the pleasure to use. I could not recommend Riddle any higher.

Tim Vaughan rough
Tim Vaughan

Director - Frogbox


Riddle's customer support is amazing. From the moment we got on the site, we were asked if we had questions or needed help. The Riddle team does a fantastic job of making sure you have everything you need. That being said, the product itself is also very easy to use and implement.

dylin redling
Dylin Redding

Founder - Retire at 45


There's some great features which gave Riddle's quiz maker a big step up over anything else we could find. It was especially useful being able to enter in a huge range of potential results (200 combinations) into a personality-type quiz to give people very specific results, and then direct them to a landing page on our site.

alex parr
Alex Parr

Senior marketing manager - Cooler Master


Great tool for professional quiz making. Best quiz maker product out there! Riddle's super easy to use, and getting better all the time. Plus, they've GREAT and super fast responding customer support!

Lauri Lahteenmaki

Data journalist - Sanomat


Fantastic tool for engagement. Love it! It's so easy to use, and there's lots of variation so it's great for content marketing and lead generation. I also love the customer support I've had from Riddle. Any questions I have are quickly answered and with a smile.

Katy Cowan

Founder - Creative Boom

Increase conversions and sales
Get more customers

Increase conversions and sales

From engagement to lead generation and driving sales, crush your marketing objectives with our flexible in-quiz marketing toolkit.

add video ads
In-quiz iFrame

Add videos, forms, and ads

Easily embed your own videos, ads, or any other content as an iFrame. Display before the quiz results - when your audience is most engaged. Learn more

Custom quiz landing pages

One quiz - many landing pages

Auto-send quiz takers to different URLs based on their quiz responses. Use these different landing pages to target each quiz taker with offers or related content. Learn more

Call to action buttons

Easily add custom 'call to action' buttons

Get more sales and sign ups with a post-quiz CTA button. Show a CTA and discount offers, customized to each quiz taker's results - for better conversions. Learn more


Add a timer to any quiz

Give your audience a time limit to answer each question, or to finish their quiz. Quiz timers are a powerful way to increase quiz completions and word of mouth virality - everyone loves to brag when they beat the clock! Learn more

Contests and promotions

Create your own quiz-powered giveaways and contests

Use our lead forms and quiz timers for easy quiz competitions ('Get 90% correct in 60 seconds for your chance to win!').Learn more

Create quiz contests

Team and multi-user accounts

Collaborate with your colleagues and clients using our team feature. Create brand-consistent quizzes with your custom style templates - and manage access with three levels of quiz editing privileges. 10 user licenses included with each Team subscription. Extra licenses are $19 a month each (with group bulk pricing available - ask us). Learn more

Quiz metrics

Use analytics to optimize your quiz

Find out what works, and what doesn't with our quiz dashboard. Track starts, finishes, social sharing, and leads - all downloadable as a PDF report for your stakeholders. Learn more

Customer success heroes

Lightning-fast support

We're big customer service geeks - and everyone (from our CEO Boris down) will race each other to help you - we're averaging 2.3 just minutes to respond. Learn more

Lightning-fast support
Formula 1
Free quiz maker training

Free quiz maker training

Our team of quiz gurus are here to help - from our blog to complementary onboarding, monthly webinars, and best practice sessions. Do you need some custom tips? Just ask by support chat or by email - we're always glad to help.

No limit pricing
Quizzes without limits

"No limit" pricing

All of our quiz maker plans feature unlimited views, leads, and quizzes = unlimited awesomeness. Go wild - create as many quizzes as you like, with no limit on how many people take them or how many leads you gather. Learn more

Cancel any time

Free trial - 30 day moneyback guarantee

We don't believe in annoying long-term contracts or set up fees. Sign up is easy - and you can cancel whenever you like.

Any quizzes you create will always stay live on your site - even if you cancel. (You'll need an active subscription to edit your quiz, view stats, use lead generation or custom branding.)

Free trial - 30 day moneyback guarantee